Responsibilities
- Design and implement awareness and activation strategies to engage key decision-makers in priority regions and promote robotic surgery adoption.
- Advance program excellence in robotic-assisted surgery by identifying, scaling, and applying best practices across healthcare systems.
- Expand existing resources and initiatives for executive-level value conversations, including peer advocacy, webinars, and site visits.
- Partner with capital sales teams to refine value messaging, address customer objections, and enhance overall customer engagement.
- Assess sales team needs and develop high-impact enablement materials such as reference toolkits, executive profiles, case studies, dashboards, presentations, brochures, videos, and handouts.
- Build lasting relationships with surgeons, care teams, and surgical centers to position the company as the preferred partner in intelligent surgical care.
- Support the development and promotion of clinical evidence that demonstrates economic value, including co-creating content on successful robotic program execution.
- Develop customized data dashboards at the account level to support executive decision-making.
- Assist in organizing and executing advocacy events involving healthcare executives and clinical care teams.
- Lead competitive intelligence efforts by tracking market shifts, competitor actions, new technologies, and commercial trends to guide business strategy.
- Generate strategic insights through competitor analysis, win-loss reviews, pricing assessments, and market research to strengthen go-to-market approaches.
- Convert market findings into actionable recommendations that shape product strategy, positioning, customer outreach, and growth planning.
- Deliver regular intelligence briefings to senior leaders and cross-functional teams, highlighting key insights and strategic implications.
- Develop ecosystem marketing strategies that foster collaboration with providers, professional associations, digital health firms, policymakers, and industry partners.
- Form strategic alliances that boost brand trust, accelerate market development, and broaden access to innovation.
- Lead integrated initiatives that position the organization as a trusted leader and long-term collaborator in healthcare transformation.
- Identify and nurture new ecosystem opportunities that drive commercial growth, advocacy, and sustainable market expansion.
