Responsibilities
- Develop and implement a comprehensive global CRM strategy tailored to various regional markets
- Manage the entire sportsbook player journey, from onboarding to retention, reactivation, and churn reduction
- Design targeted CRM initiatives centered on key sports events, tournaments, and betting trends
- Establish advanced player segmentation based on value, betting behavior, and interaction patterns
- Craft individualized messaging strategies across email, SMS, push notifications, in-app, and on-site platforms
- Evaluate CRM effectiveness using key metrics such as customer lifetime value, average revenue per user, retention rates, conversion, turnover, and churn
- Lead A/B testing efforts and continuously refine campaigns, bonuses, and user pathways
- Design promotional structures specific to sportsbooks, including free bets, enhanced odds, challenges, streaks, and rankings
- Partner with Product and Trading teams to align CRM initiatives with product features and betting offers
- Ensure all CRM activities comply with local legal frameworks and responsible gambling standards
- Supervise and develop a global CRM team, fostering leadership and performance
- Track competitor strategies, CRM innovations, and evolving engagement tactics in the sports betting space
Work Arrangement
On-site
Other
English proficiency required at Upper-Intermediate level or above
