Responsibilities
- Develop and manage the full messaging framework, from company story to product, persona, and vertical-specific narratives.
- Turn technical product strengths into compelling, customer-focused value propositions for enterprise buyers.
- Maintain message consistency across sales, marketing content, and external communications.
- Define actionable ideal customer profiles, buyer personas, and jobs-to-be-done for sales and marketing use.
- Lead the strategy and creation of sales enablement assets to increase win rates and speed up deal cycles.
- Create and maintain a targeted set of high-impact materials, including core presentations, vertical messaging, competitive comparisons, and rebuttals.
- Collaborate with sales leadership to align priorities and refine field tools based on real-world usage.
- Drive adoption of sales resources through training, onboarding, and continuous feedback integration.
- Manage competitive intelligence, tracking market positioning, product changes, and win/loss patterns.
- Convert competitive insights into practical guidance for sales teams and updates to market positioning.
- Monitor and anticipate shifts in identity, fraud prevention, and trust infrastructure markets.
- Lead go-to-market strategy development for key segments such as Financial Services, Marketplaces, and Resellers.
- Develop comprehensive vertical-specific narratives covering buyer needs, problems, solutions, evidence, and differentiation.
- Ensure vertical strategies are consistently applied in campaigns, content, and sales approaches.
- Lead go-to-market planning for new product launches and major updates, from positioning to market rollout.
- Work with Product teams to ensure commercial readiness, including input on packaging and pricing, and sales preparedness.
- Establish performance metrics for launches and feed results back into product and marketing strategy.
Requirements
- Minimum of 10 years in B2B SaaS product marketing, including leadership roles.
- Proven ability to build and validate positioning and messaging frameworks in market.
- Demonstrated success in sales enablement that directly improved deal outcomes and revenue.
- Experience running competitive intelligence programs that shape strategy and sales tactics.
- Strong background in developing and executing vertical or segment-specific go-to-market plans.
- Excellent writing and communication skills with a focus on high-quality output.
- History of working effectively as a strategic partner to Sales and Product teams.
Nice to Have
- Background in identity verification, cybersecurity, fintech, or related industries is advantageous.
Benefits
- Flexible remote work options.
- Stock options to align with company performance and growth.
- Additional recharge days beyond standard vacation entitlement.
- Comprehensive medical, dental, and vision coverage supporting physical and mental well-being.
- Annual budget for learning, development, health, and sports activities, customizable per employee.
- Four weeks of fully paid sabbatical after five years of employment.
Work Arrangement
Hybrid
Other
An identity verification check may be required during the final stage of the hiring process.
