Lead overall brand health with a focus on increasing awareness and customer consideration to support sustainable growth
Define and direct above-the-line (ATL) marketing strategy, including creative vision, messaging frameworks, and campaign structure
Ensure all external brand communications are unified, consistent, and aligned with key brand drivers
Drive the creation and execution of large-scale ATL campaigns in collaboration with media, brand, and creative teams
Manage external brand and creative agencies by setting clear expectations, briefs, and performance standards
Collaborate with Sponsorships teams to align brand activations and messaging with overarching marketing goals
Integrate campaigns from Sports and Casino divisions to create a cohesive brand narrative
Align brand-building efforts with customer acquisition and retention messaging where feasible
Provide strategic guidance to the Organic Social team to ensure social content supports brand positioning
Oversee marketing planning to clearly define, prioritize, and sequence key brand and marketing initiatives
Use brand tracking, research, and insights to shape strategy, assess performance, and refine marketing approaches
Serve as a senior marketing advisor across the organization, influencing stakeholders and promoting brand-centric decision-making

Hybrid work model with three office days and two remote days per week
Workation benefit allowing remote work from another location for up to four weeks annually (terms apply)
28 days of paid leave annually plus all public and bank holidays in England
Pension scheme with employer matching contributions up to 6%
Comprehensive private healthcare coverage through BUPA, including pre-existing conditions, and cashback for dental, optical, and other treatments
Annual £250 wellbeing allowance for health-related expenses (terms apply)
Positive workplace environment featuring skilled colleagues, free parking, refreshments, and weekly team meals
Vibrant social culture with access to sporting events and a quarterly team budget for group activities
Generous parental support with up to six months of full pay for maternity leave
Incentives for active lifestyles including a cycle-to-work program and gym membership discounts
Additional role-specific benefits discussed during conversations with the Talent Acquisition team

Hybrid

Workation benefit allows working remotely from another location for up to 4 weeks per year (T&Cs apply)

Wellbeing allowance of £250 annually for health and wellbeing (T&Cs apply)

Quarterly team budget for social activities

Cycle-to-work scheme and gym discounts available

LeoVegas Group is hiring a Head of Marketing