Responsibilities
- Manage the complete marketing technology ecosystem, including evaluating tools, making build-or-buy decisions, and overseeing deployment and integrations.
- Ensure consistent and reliable data flow between HubSpot, Salesforce, and other connected platforms.
- Lead the development and execution of the AI strategy for marketing, enabling teams to adopt automation and AI for high-impact, repeatable tasks.
- Take full responsibility for data accuracy, privacy compliance (including GDPR and local regulations), and processes that maintain trust in marketing data.
- Drive enhancements in data architecture to strengthen engagement scoring, activation, and revenue attribution models.
- Improve reporting frameworks to support informed, data-led decisions across marketing teams.
- Oversee lead management processes from initial engagement and conversion tracking through to lead enrichment, scoring, and handoff to Business Development Representatives.
- Collaborate with Sales Operations to refine and track the journey from marketing-qualified leads to sales-accepted leads and ultimately to revenue.
- Increase operational efficiency in campaign execution, email marketing, and event management through close coordination with marketing stakeholders.
- Lead, mentor, and grow the Marketing Operations team by setting strategic direction, enabling high performance, and fostering a collaborative culture.
Benefits
- Flexible work environment with freedom to choose location and schedule
- Opportunities for meaningful learning and career advancement within a rapidly expanding organization
Work Arrangement
Remote (Country) — UK
