Apollo is hiring a Head of Marketing to build our marketing function from the ground up and lead our strategy as we expand into the agentic AI middleware market. You will work directly with the CEO and executive team to define positioning, drive demand, and build brand awareness.
What You'll Do
- Craft compelling positioning and messaging for Apollo's agent integration platform, creating product narratives, competitive analyses, and sales materials.
- Build and execute data-driven demand generation campaigns that generate qualified pipeline, owning the full funnel from awareness to conversion.
- Transform apollo.io into a best-in-class developer marketing site, driving organic traffic growth and improving conversion rates.
- Establish strategic relationships with media and analysts, positioning Apollo as a thought leader through PR, content, and executive communications.
- Collaborate deeply with Product on launches, with Sales on pipeline generation, and with Developer Relations on community engagement.
- Build, mentor, and lead a high-performing marketing organization, which may include leading Developer Relations and Events.
What We're Looking For
- 10+ years of marketing experience with at least 5 years in leadership roles at B2B SaaS or developer tools companies.
- Proven track record marketing to developers and technical audiences, with deep understanding of developer marketing best practices.
- Demonstrated success building and executing comprehensive marketing strategies that drove measurable business outcomes like pipeline, revenue, and brand awareness.
- Experience leading product marketing through significant launches, repositioning efforts, or new market entries.
- Strong analytical skills with experience in marketing attribution, funnel optimization, and data-driven decision making.
- Excellent written and verbal communication skills with ability to craft compelling narratives for diverse audiences.
Nice to Have
- Technical background, such as experience in engineering, developer relations, or product management.
- Experience marketing API platforms, middleware, or infrastructure tools.
- Familiarity with GraphQL, API technologies, or agentic AI concepts.
- Background leading developer relations or community-driven growth initiatives.
- Experience at high-growth startups that successfully scaled from Series B through growth stage.
Team & Environment
You will build the marketing function from the ground up, establishing programs and growing your team. You will report directly to the CEO.
We tackle hard problems, move with urgency, learn fast, and grow alongside teammates who care deeply about craft, impact, and building something that lasts.





