Responsibilities
- Develop and implement region-specific customer relationship management strategies across diverse markets
- Manage end-to-end player journey, covering onboarding, retention, re-engagement, and attrition reduction
- Design CRM initiatives adapted to local player behaviors and cultural preferences
- Craft tailored messaging approaches across communication channels including email, SMS, push notifications, in-app, and on-site
- Establish data-driven segmentation models based on user activity, engagement levels, and customer value
- Partner with regional marketing leads and country managers to align on local CRM objectives and promotional calendars
- Evaluate campaign effectiveness using key performance indicators such as lifetime value, churn rate, average revenue per user, and conversion metrics
- Lead experimentation through A/B testing to refine messaging, offers, and user flows
- Guarantee all CRM content, incentives, and bonus structures are culturally and linguistically adapted per region
- Coordinate with product development, VIP services, business intelligence, and content units to boost user engagement and brand loyalty
- Supervise and develop a distributed CRM team operating across multiple geographic areas
- Track competitive dynamics, regional market shifts, and evolving customer expectations
Work Arrangement
Remote (City/Region)
