About the Role
You will lead the development and execution of the influencer marketing strategy, managing a team and shaping long-term creative direction while aligning with broader brand goals.
Responsibilities
- Define and implement the global influencer marketing strategy
- Lead and mentor a growing team of marketing specialists
- Establish performance metrics and track campaign effectiveness
- Identify and onboard high-impact content creators
- Negotiate partnership agreements with influencers and agencies
- Collaborate with creative teams on campaign concepts
- Manage influencer content calendars and publishing schedules
- Ensure brand consistency across all influencer collaborations
- Monitor industry trends and emerging social platforms
- Optimize budget allocation across campaigns and regions
- Drive innovation in creator-led storytelling formats
- Represent the brand in external influencer-related discussions
- Build relationships with key figures in the digital creator space
- Evaluate new technologies impacting influencer outreach
- Coordinate with legal to ensure compliance in disclosures
- Oversee crisis management related to influencer content
- Report on ROI and audience reach to senior leadership
- Integrate influencer insights into broader marketing plans
- Foster diversity and authenticity in creator selection
- Maintain an up-to-date database of influencer profiles
- Streamline workflows for onboarding and payment processes
- Develop training materials for internal stakeholder alignment
- Lead quarterly reviews of influencer program performance
- Support product launches through targeted influencer campaigns
- Ensure ethical standards in all influencer engagements
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with office presence in Berlin
Team
Part of the marketing leadership team reporting to the CMO
Benefits
- Flexible working hours
- Home office allowance
- Company-sponsored team events
- Learning and development budget
- Health and wellness programs
- Discounts on company products
- Sustainable commuting support
- Parental leave top-up program
Our Culture
- Fast-moving and collaborative environment
- Emphasis on personal ownership and initiative
- Open feedback culture with flat hierarchies
- Commitment to inclusivity and diverse perspectives
- Regular team retrospectives and planning sessions
Application Process
- Submit your resume and cover letter
- Initial screening call with HR
- First interview with marketing leadership
- Presentation and case study round
- Final interview with executive team
- Reference and background checks
- Offer and onboarding
Available for qualified candidates requiring work authorization
