Responsibilities
- Lead market and segmentation strategy by identifying high-potential markets in a data-driven sequence, avoiding assumptions.
- Develop the agentic technology infrastructure that enables scalable, automated growth operations.
- Create detailed buyer and user profiles to guide targeting, onboarding, messaging, and demo processes.
- Design and implement the full product-led growth journey, from initial discovery through activation, conversion, and expansion.
- Own product positioning and messaging, validating narratives directly with buyers rather than relying on internal opinions.
- Inform pricing and packaging strategies with insights derived from buyer behavior and growth motion analysis.
Team
Reports to the VP of Marketing and is the founding dedicated commercial leader for Tebra’s Innovation team.
