Activate Talent is hiring a Head of Digital Growth (E-commerce / DTC)

Remote | Full-Time About the Role We’re looking for a Head of Digital Growth to take full ownership of our online growth engine—driving revenue across acquisition, retention, and conversion. This is a hands-on leadership role, not just strategy. You’ll be directly involved in executing, testing, and scaling initiatives across channels while building a cohesive, full-funnel growth system. You’ll work at the intersection of performance marketing, ecommerce, and lifecycle marketing, aligning efforts into a unified strategy that delivers measurable business impact. What You’ll Do Own Growth Strategy & Execution - Develop and execute full-funnel growth strategies across paid, organic, and retention channels - Identify and prioritize high-impact growth opportunities across the customer journey - Build and manage a structured experimentation roadmap - Continuously test, iterate, and scale winning initiatives Channel Ownership - Oversee performance across: - Paid media (Meta, Google, TikTok) - Email & SMS lifecycle marketing - Ecommerce conversion (CRO) - Ensure alignment across acquisition, conversion, and retention strategies - Optimize performance across the entire customer lifecycle Data & Performance - Track and optimize key metrics: - CAC - LTV - ROAS - CVR - Build dashboards and reporting frameworks to monitor growth performance - Use data insights to drive decisions and experimentation Team Collaboration - Collaborate closely with teams across email, ecommerce, and creative - Support execution of growth initiatives when needed - Help guide and scale the growth function as the team expands What Success Looks Like - Scalable, repeatable growth across acquisition and retention channels - Improved CAC efficiency and stronger LTV performance - Stronger unit economics across the funnel - Clear experimentation roadmap with consistent testing cycles - Tight alignment across performance marketing, lifecycle, and CRO What We’re Looking For Must-Have - Proven track record driving measurable growth for ecommerce or DTC brands - Strong full-funnel expertise: - Paid acquisition - Lifecycle/retention marketing - Conversion rate optimization (CRO) - Highly data-driven with strong analytical thinking - Experience running experiments end-to-end - Hands-on operator mindset (you execute, not just strategize) Nice-to-Have - Experience managing or mentoring cross-functional growth teams - Experience scaling brands in competitive ecommerce categories - Strong understanding of creative strategy and performance testing - Familiarity with attribution models and experimentation frameworks Tools & Tech Stack - Paid Media: Meta Ads, Google Ads, TikTok Ads - Ecommerce: Shopify (or similar platforms) - Analytics: Google Analytics, attribution tools, performance dashboards