The Head of Commercial Strategy for Spain and LATAM at Betway will drive sustainable revenue growth, optimize player value, and expand market share across sportsbook and casino verticals. This role combines commercial strategy, performance marketing oversight, CRM monetization, product localization, and regulatory compliance with accountability for revenue, margin, and player economics in key markets including Spain, Mexico, and LATAM.
What You'll Do
- Working with the Heads of Country to define market-specific growth strategies through to execution for Spain, Mexico and LATAM in line with Super Group objectives
- Working with various key stakeholders to optimise Sportsbook margin, casino mix & bonus efficiency
- Driving regional growth by securing strategic partnerships, analysing market performance, and implementing effective commercial strategies
- Identify new regulated market entry opportunities and lead go-to-market planning
- In collaboration with Country Heads, adapt global product and commercial strategies to local player behaviours, payment preferences and cultural nuances
- Ensuring full regulatory, licensing, and AML compliance across all jurisdictions
- Partnering closely with Legal, HR, Compliance and Responsible Gambling teams to manage regulatory change and risk
- Shaping and managing regional budgets, optimising financial performance, and overseeing marketing investment effectiveness
- Monitoring KPIs, delivering clear performance reporting, and providing strategic insights to senior leadership
- Aligning cross-functional teams by streamlining reporting, communication and operational processes
- Overseeing acquisition, retention, and multichannel marketing strategies, ensuring content, campaigns, and customer journeys are locally relevant and optimised
- Enhancing player experience across all touchpoints, reducing friction and maximising lifetime value
- Collaborating with product and development teams to influence roadmaps and drive continuous product improvement
- Building strong stakeholder relationships and leading cross-regional collaboration to share best practices and support sustainable market growth
- Growing our high value customer program while ensuring this customer case is retained and increases
- Fostering an environment of innovation, new idea generation and creativity
What We're Looking For
- Proven senior leadership experience across Spain and Mexican markets in the online gaming industry
- Experience engaging with regulators in Spain and Mexico, and preferably other countries in LATAM
- Strong verbal and written communication skills in both Spanish and English, with the ability to breakdown complex ideas and influence at C level
- Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
- Experience in scaling markets from early stage to mature
- Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
- Strong data literacy (cohort analysis, player segmentation and revenue modelling)
- Ability to define and execute regional strategy across multiple markets
- Strong commercial acumen with experience driving revenue, ROI, and market growth
- Expertise in setting KPIs, performance frameworks, and operational priorities across regions
- Deep understanding of Spain, Mexico and LATAM regulatory environments
- Strong financial management, budgeting, and forecasting skills
- Ability to lead, inspire, and mentor teams across regions
- A collaborative mindset, working smoothly with cross-functional teams to hit shared goals
- Strong organisational skills and the ability to manage multiple projects without dropping the ball
- Exceptional attention to detail and a commitment to high-quality work
- Adaptability – you stay sharp, productive and positive in fast-moving environments
Nice to Have
- In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
- Experience in developing and executing customer retention strategies
Team & Environment
- Adaptability
- Ownership and accountability
- Initiating action
- Resilience
- Team orientation
- Integrity
- Innovation
Benefits & Compensation
- Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast
- Your progress matters. Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career
- Support that has your back. Our Employee Assistance Programme offers resources for you and your family
- Health Insurance
- Life Assurance
- Income Protection
Work Mode
Local-country based role with locations in Spain, Mexico, and LATAM.
EEO: ...
