Responsibilities
- Lead and manage the analytics function, supervising junior teams and staff
- Ensure organizational clarity on business performance, growth opportunities, and optimization areas
- Drive performance analysis using both established and emerging data sources and methodologies
- Shape the analytics team's culture, policies, and long-term strategic direction
- Define required roles, recruit, evaluate, and hire talent while countering competing offers
- Align team efforts with high-priority initiatives and support career development for analysts and engineers
- Translate complex statistical and data technology concepts for broader team understanding
- Provide hands-on leadership and direct contributions to analytics in marketing, operations, and product
- Improve paid customer acquisition through lifetime value modeling and attribution frameworks
- Analyze time-specific media impact, including television and radio campaigns
- Assess effectiveness of outdoor advertising and geographic lift studies
- Quantify brand recognition and customer preference metrics
- Monitor performance metrics across multiple products, platforms, and digital properties
- Design operational KPIs for customer service, such as response times and agent efficiency
- Track workflow metrics for support queues and back-office operations
- Evaluate how service speed and quality influence key business outcomes
- Identify key factors driving product performance through data investigation
- Perform customer segmentation to inform strategy and targeting
- Define and enforce standards for A/B testing, result interpretation, and knowledge retention
- Maintain strong oversight of the core financial model and reporting accuracy
- Guide technology investments to elevate analytics as a competitive advantage
- Oversee selection and management of business intelligence platforms
- Supervise ETL systems and data pipeline infrastructure
- Ensure proper implementation of client-side tracking across digital interfaces
- Integrate customer data into a cohesive, cross-platform profile
