Responsibilities
- Create and manage an up-to-date visual representation of the company's go-to-market technology ecosystem, showing integrations, data movement, and interdependencies across departments.
- Chart the complete customer journey from initial contact through renewal, pinpointing data transfer points and areas where continuity fails.
- Keep well-organized, easy-to-access documentation for all go-to-market systems, including integration setups, field mappings, routing rules, and workflow links.
- Act as the internal expert and strategic thinker on how go-to-market systems interconnect and exchange data.
- Perform routine reviews of workflows across go-to-market teams to uncover manual tasks, redundancies, unclear transitions, and automation gaps.
- Develop and roll out workflow enhancements that streamline daily operations, from lead distribution to data input and reporting access.
- Design and deploy simple internal tools, dashboards, and data views that deliver timely, relevant information to users without manual effort.
- Collaborate with team leaders to identify role-specific challenges and convert them into lasting operational improvements.
- Manage integrations between core go-to-market platforms, ensuring data moves accurately, fully, and without duplication or failures.
- Set and enforce data quality standards across systems, including field definitions, object relationships, naming rules, and enrichment logic.
- Proactively monitor integration performance to catch sync issues, broken processes, or data mismatches before they impact team productivity.
- Maintain a unified, consistent data model across Marketing, Sales, and Customer Success, from lead attribution through financial reporting.
- Build and sustain reporting systems that give teams and leadership real-time insight into funnel metrics, team activity, and pipeline status.
- Define and manage the KPI framework for go-to-market operations, including what metrics are tracked, how they're calculated, and where they're displayed.
- Identify blind spots in reporting and measurement, then build systems to capture missing data and improve visibility.
- Maintain a forward-looking technology roadmap that aligns with current needs and future goals, including tool evaluation and platform consolidation.
- Assess new software and vendors carefully, focusing on fit within the existing data environment and impact on team capacity.
- Oversee the full lifecycle of go-to-market tools, including renewals, configuration changes, user access, and performance tuning in partnership with Finance and IT.
Work Arrangement
Remote
