Responsibilities
- Own GTM strategy and execution: Define and execute the GTM approach for driving leads through non-traditional channels — community partnerships, platform integrations, BD, grassroots activations, member evangelism, and more.
- Run a portfolio of channel bets: Run a portfolio of bets across different channel types and product surfaces. Be comfortable killing what doesn't work and doubling down on what does.
- Examples include: travel Facebook group activations, Reddit community partnerships, HR benefits placements, alumni network partnerships, women's professional network activations, ERG outreach, and AI-assisted outreach motions.
- Ship hands-on: You'll be building outreach sequences, running partnership conversations, crafting messaging, launching experiments, and iterating in real-time. This is not a 'set strategy and delegate' role.
- Build repeatable playbooks: As channels prove out, codify what works into scalable, repeatable motions — positioning, outreach frameworks, activation flows, partner kits — so we can expand to new segments and circle types efficiently.
- Develop sharp positioning: Craft segment-specific messaging that resonates in each channel and community context. You need strong instincts for what makes people click, sign up, and trust.
- Stay close to the ground: Talk to members and partners regularly. Translate what you're hearing into actionable recommendations for Product and Marketing.
- Build the team over time: Define org needs and hire/lead the team as the motion scales.
Requirements
- 6–8 years experience in GTM, growth, partnerships, or community-driven acquisition — ideally in consumer marketplace, membership, or network-based products.
- Proven track record building new growth channels from scratch (not just optimizing existing ones) — you've taken a bet from zero to a repeatable motion.
- Scrappy and self-directed: You don't wait for permission or perfect information. You figure it out, ship fast, and iterate.
- Fungible across channel types: You're comfortable context-switching between community partnerships, BD, content plays, grassroots activations, and product-assisted growth. You're not a one-trick pony.
- Strong positioning instincts: You know how to make something resonate with a specific audience — and you can adapt messaging across very different segments and contexts.
- Grit and follow-through: You don't just launch experiments — you grind through the messy middle to find what actually works and scale it.
- Good judgment and prioritization: You can manage a portfolio of bets and make clear tradeoffs about where to invest time.
- High cross-functional influence: You've led through alignment across Product, Marketing, Ops, and Data without direct authority.
- Strong writing and communication: You can turn messy inputs into clear positioning, crisp outreach, and aligned execution.
- Deep member and community empathy: You understand how trust, belonging, and social proof work — and how to convert community energy into measurable growth.
Benefits
- Competitive cash compensation and equity
- Comprehensive health benefits
- Flexible time off, plus 12 paid holidays per year
- 21 credits per year to stay in Kindred homes
- $4,000 annual travel stipend to help offset travel-related costs
- Remote-first and remote-flexible work environment, with opportunities to work from anywhere and gather in person, including at Kindred HQ in San Francisco
- Regular team and company offsites to connect, collaborate, and build together
- A vibrant, inclusive, and highly skilled team that ferociously protects team chemistry
- A culture of high standards, feedback, and continual growth
Team
Structure: High-autonomy, high-ownership role. Early on, you're doing the work yourself. Over time, you'll hire a team to scale what you've proven.
Additional Information
- We are committed to providing equal employment opportunities for all applicants and employees. Kindred does not discriminate on the basis of any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability, sex, gender, sexual orientation, gender identity, gender expression, medical condition, genetic information, family care or medical leave status, marital status, domestic partner status, military and veteran status, or any other characteristic protected by US federal, state or local laws, or the laws of the country or jurisdiction where you work.
