Responsibilities
- Lead full-cycle go-to-market initiatives across multiple channels, including product rollouts, outbound strategies, and account-based marketing using platforms like Salesforce, Lemlist, Salesloft, email, LinkedIn Ads, Clay, and paid media.
- Design and manage audience segmentation structures using Clay, ZoomInfo, CRM queries, and web scraping to build precise and scalable targeting for both GPU and CPU-focused initiatives.
- Develop and deploy automated workflows via Clay, Make.com, and n8n to streamline audience development, data enrichment, lead assignment, and scoring, integrating APIs from Salesforce, LinkedIn, ZoomInfo, and other GTM systems.
- Create foundational messaging for AI-powered outbound efforts, including sales email templates, launch narratives, and outreach frameworks that inform personalization, covering value propositions, engagement hooks, and calls to action across segmented sequences.
- Ensure data integrity and seamless lead flow by monitoring and resolving issues in lead routing, enrichment synchronization, and campaign data movement across Salesforce, Marketo, and enrichment platforms.
- Utilize intent and behavioral signals from 6sense, ZoomInfo, and HG Insights within Clay to detect and prioritize high-intent accounts, refining ideal customer profiles and lead scoring using real-time engagement metrics.
- Manage pipeline attribution and reporting by building standardized dashboards segmented by campaign, channel, and opportunity to link marketing activity to leads, deals, and revenue outcomes.
- Collaborate with SDR and Sales Operations teams to execute outbound campaigns through Salesloft, ensuring workflow adoption, consistency, and alignment across teams.
- Assess and integrate new go-to-market and AI automation tools to enhance outreach efficiency, personalization quality, and data precision, deploying intelligent workflows that highlight priority accounts and notify sales teams.
- Document all systems and processes through playbooks, runbooks, and process diagrams to ensure repeatability, scalability, and knowledge transfer across the organization.
Benefits
- Full employer coverage of medical, dental, and vision insurance premiums for employees
- 401(k) plan with 100% matching up to 4% of salary, fully vested immediately
- Annual $2,500 reimbursement for professional growth and development
- 11 paid holidays plus accrued paid time off with rollover allowance
- Additional PTO granted at 3-year and 10-year employment milestones
- One month of fully paid sabbatical leave every five years
- Yearly anniversary bonus
- $500 stipend for remote workspace setup in the first year
- $400 annual stipend for remote work expenses in subsequent years
- Monthly internet cost reimbursement up to $75
- Monthly gym membership reimbursement up to $50
- Complimentary subscription to Wellable wellness platform
Compensation
$120,000 - $140,000
Work Arrangement
Remote (Worldwide) — 33 global cloud data center locations
Other
- The company will evaluate candidates with arrest or conviction records in compliance with applicable laws.
- Background checks are only initiated after a formal job offer has been extended and accepted.
- Candidate data is collected and used solely for legitimate business purposes and protected with appropriate security protocols.
- Applicants have the right to request information about data collection practices, access or delete their personal data, withdraw consent, and opt out of nonessential communications.
