Responsibilities
- Manage end-to-end funnel analytics by tracking metrics from initial lead to revenue conversion and maintaining key marketing performance indicators
- Guide paid acquisition strategy by evaluating performance across digital channels including Google and Meta to inform budget allocation
- Develop and analyze lifetime value to customer acquisition cost models to clarify unit economics and actionable business levers
- Lead growth experiments through the design and interpretation of A/B tests, ensuring outcomes drive strategic decisions
- Conduct cohort and segmentation analysis to uncover high-performing customer groups and marketing channels
- Deliver clear, actionable insights to non-technical stakeholders by simplifying complex data findings
