Own ad monetization performance across a portfolio of games and apps
Analyze revenue drivers such as ARPDAU, fill rate, eCPM, LTV, and ad engagement
Identify structural improvement levers across waterfall configuration, in-app bidding, pricing strategy, and demand diversification
Translate analysis into concrete action plans with measurable revenue impact
Work closely with engineering to improve mediation setup, experimentation frameworks, and auction dynamics
Structure and lead A/B tests to maximize yield and long-term LTV
Evaluate and integrate new ad networks, bidding partners, and ad monetization formats
Anticipate ecosystem shifts in privacy, platform policies, and auction mechanics
Structure ambiguous ad monetization challenges and break them into actionable workstreams
Coordinate with product, UA, data, and creative teams to align ad monetization with user experience and growth strategy
Build scalable processes and dashboards to professionalize performance tracking
Contribute to long-term ad monetization strategy and revenue diversification initiatives
Operate with full visibility on revenue performance
Take ownership of initiatives end-to-end, from diagnosis to implementation
Influence key decisions impacting millions in annual revenue

You have 3-6 years of experience in a fast-paced environment (start-up, strategy consulting, investment banking, etc.)
You are curious, highly analytical, and passionate about having an impact, whatever’s thrown your way
You wish to work in an environment that values candor, freedom, and responsibility

Hybrid — Paris

Voodoo is hiring a Growth Strategy & Monetization Manager