Responsibilities
- Manage Blood Thailand's social channels from start to finish, including TikTok, Instagram, Facebook, and emerging platforms, covering strategy, content calendar, creation, and publishing.
- Produce engaging short-form video content personally by scripting, filming, and editing TikToks and Reels using tools like CapCut or Canva, without relying on external agencies.
- Quickly adapt to trending formats by identifying them in the morning and releasing a localized version by evening, while also developing evergreen content focused on period education, debunking myths, and product promotion.
- Adapt Blood's brand voice for the Thai market by working within brand guidelines and regional voice frameworks, ensuring content is written in natural, native Thai rather than translated from English.
- Take full ownership of Meta and TikTok advertising campaigns, including budget management, campaign structure, audience targeting, bidding strategy, and creative testing, treating them as ongoing experiments rather than static spending.
- Manage the complete marketing funnel across online and retail channels by converting top-performing organic content and user-generated content into paid advertisements that reduce customer acquisition costs online and drive foot traffic to Watsons stores.
- Report on return on ad spend, customer acquisition cost, and spending efficiency per platform, then reallocate budget based on data insights.
- Source, brief, and manage Thai micro-influencers, key opinion leaders, and user-generated content creators, building a repeatable pipeline that supports both organic and paid efforts.
- Respond to comments and direct messages in the brand's voice, turning customers into advocates and making the comment section share-worthy.
- Act as the internal voice of Thai consumers by feeding community insights back into product development, campaigns, and launch strategies.
- Track a unified view across organic and paid channels, including growth, engagement, return on ad spend, customer acquisition cost, and content-to-site traffic.
- Experiment with new formats, platforms, and collaboration ideas such as LINE OA, TikTok Shop, affiliate creators, and live streams, quickly discontinuing ineffective approaches and scaling successful ones.
Requirements
- 2-4 years of experience managing social media for a consumer brand, creator, or agency, with a demonstrated account growth record that can be shared (personal accounts count).
- Hands-on proficiency with Meta and TikTok advertising platforms, capable of running and optimizing campaigns directly rather than merely briefing an agency.
- A hands-on creator rather than just a manager, comfortable both in front of and behind the camera, with practical editing skills and a portfolio of personally made TikToks and Reels.
- Deeply engaged with online culture, particularly fluent in Thai meme culture, trend cycles, and understanding what motivates people to share content.
- A skilled writer in native Thai with working English proficiency for regional team communication, able to handle sensitive topics like menstruation with humor and without awkwardness.
- Entrepreneurial mindset with a zero-to-one approach and strong bias toward action, preferring to post, learn, and iterate rather than waiting for perfection.
Compensation
Not specified
Work Arrangement
Remote (City/Region) — Bangkok
