Responsibilities
- Plan and run paid advertising campaigns across designated European markets, covering setup, quality assurance, launch, monitoring, budget pacing, optimization, and performance reporting.
- Handle daily management of advertising operations on global and region-specific performance platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other local digital advertising channels.
- Configure campaign architectures, audience targeting methods, bidding models, budget allocations, ad creatives rotation, tracking tags, and platform settings in alignment with established growth strategies.
- Review campaign performance on a daily basis to detect issues affecting budget pacing, delivery efficiency, tracking accuracy, ad fatigue, audience response, conversion rates, customer acquisition cost, return on ad spend, and other key performance indicators.
- Help optimize paid media efforts to meet objectives including acquiring new customers, increasing revenue, improving ROAS, lowering CAC, enhancing LTV, reducing payback time, boosting contribution margin, and raising conversion rates.
- Provide input on budget distribution and reallocation across regions, platforms, campaigns, ad groups, audience segments, and creative variations.
- Assist in developing and executing structured testing plans for ad creatives, audience segments, bid strategies, landing pages, campaign designs, promotional offers, localization approaches, and platform-specific features.
- Manage workflows for performance-driven creative content, including briefing teams, trafficking assets, localizing materials, applying naming standards, version tracking, securing approvals, uploading files, and monitoring post-launch results.
- Collaborate with creative, localization, and regional teams to ensure advertisements are accurate, culturally appropriate, compliant with platform rules, and aligned with testing goals.
- Evaluate creative performance by analyzing format, messaging hook, value proposition, offer type, language, market, audience segment, placement, and stage in the customer journey.
- Keep detailed records of campaigns, including documentation, test trackers, launch schedules, QA checklists, naming standards, UTM parameters, and reporting procedures.
- Support measurement projects such as incrementality testing, geo-based experiments, platform lift studies, holdout analyses, attribution modeling, and cohort-based performance reviews.
- Produce regular performance summaries, insights reports, test findings, and campaign updates for internal stakeholders and cross-functional teams.
- Conduct quality assurance checks on tracking systems, attribution models, pixels, conversion events, product feeds, landing page URLs, UTM tags, and campaign categorization to ensure data integrity.
- Collaborate with analytics, data science, and measurement partners to verify campaign data and resolve reporting inconsistencies.
- Assist in coordinating with external agencies, platform partners, and vendors, including handling campaign requests, delivering assets, following up on performance, providing billing details, and preparing for meetings.
- Stay updated on platform changes, regional media trends, auction behaviors, competitive landscape shifts, and industry performance benchmarks.
- Identify ways to enhance operational efficiency, improve campaign quality assurance, elevate reporting standards, refine creative testing processes, and accelerate execution timelines.
