Responsibilities
- Launch and manage paid advertising campaigns across APAC markets, covering setup, quality assurance, deployment, monitoring, pacing, optimization, and performance reporting.
- Oversee daily operations of performance campaigns on global and region-specific platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, LINE, Naver, Kakao, Yahoo Japan, and Rakuten.
- Build and configure campaign architectures, audience targeting, bidding models, budgets, ad rotations, tracking tags, and platform settings in line with approved growth strategies.
- Track campaign performance daily to detect issues affecting budget pacing, delivery, tracking accuracy, creative effectiveness, audience response, conversion rates, customer acquisition cost, and return on ad spend.
- Optimize paid media efforts to meet key objectives including new customer acquisition, revenue growth, ROAS, CAC, LTV, payback period, contribution margin, and conversion efficiency.
- Provide data-driven recommendations for budget allocation and reallocation across markets, platforms, campaigns, audience segments, and creative assets.
- Assist in designing and executing structured testing plans for creatives, audience segments, bid strategies, landing pages, campaign designs, promotional offers, localization, and platform features.
- Coordinate workflows for performance creative, including briefs, asset management, localization, naming standards, version control, approvals, ad uploads, and post-launch tracking.
- Collaborate with creative, localization, and regional teams to ensure ads are accurate, culturally appropriate, compliant with platform policies, and aligned with testing goals.
- Evaluate creative performance by format, messaging, hook, offer, language, market, audience segment, placement, and stage in the customer journey.
- Maintain organized documentation for campaigns, including testing logs, launch schedules, QA checklists, naming conventions, UTM standards, and reporting procedures.
- Support measurement initiatives such as incrementality testing, geo-based experiments, platform lift studies, holdout analyses, attribution modeling, and cohort performance reporting.
- Generate regular performance reports, insight summaries, test results, and campaign updates for internal stakeholders and cross-functional teams.
- Conduct quality assurance on tracking setups, attribution models, pixels, conversion events, product feeds, landing URLs, UTMs, and campaign taxonomies to ensure data integrity.
- Collaborate with analytics, data science, and measurement teams to verify campaign data and resolve reporting inconsistencies.
- Assist in coordinating with external agencies, platform partners, and vendors on campaign requests, asset delivery, performance reviews, billing inputs, and meeting preparation.
- Stay updated on APAC platform developments, regional media trends, auction dynamics, competitive activity, and performance benchmarks.
- Identify and implement improvements in operational efficiency, campaign QA processes, reporting standards, creative testing frameworks, and execution speed.
Other
- Experience with Microsoft Office Suite (Word, Excel, PowerPoint).
- Experience with Google Business Suite (Gmail, Drive, Docs, Sheets, Forms) preferred.
- Experience with analytics and BI tools such as Looker, Tableau, Google Analytics, Amplitude, or similar platforms.
- Experience with ecommerce marketing operations platforms & tools.
