Responsibilities
- Explore, test, and establish new paid channels such as Native Ads (e.g. Outbrain, Taboola), Reddit Ads, and LinkedIn Ads.
- Set up each channel from scratch - KPIs, measurement infrastructure, budget - and own performance end-to-end
- Experiment aggressively, measure honestly: we scale what proves itself and stop what doesn't.
- Act as project lead for each new channel launch - coordinating across design, compliance, and copywriting from initial ideation through to long-term rollout and ongoing optimisation.
- Build a direct placement network from scratch: Identify, pitch, and partner with publishers who reach German SME decision-makers
- Own the commercial relationships end-to-end: negotiation, execution, and performance accountability
- Own the conversion journey on our paid landing pages, run the experimentation roadmap that turns traffic into leads.
- Test relentlessly: if a variant doesn't win, learn and move on - the roadmap is never short of ideas to try next
- Use tools like Google Analytics, heatmapping tools, and A/B testing platforms to support and confirm your findings.
- Work with design and copywriter to ship page iterations fast, informed by data rather than opinion.
- Build lean, scalable processes to manage and optimise the channels you establish, so performance stays high without everything relying on manual effort.
- Explore and integrate AI tools into your workflows to work faster and smarter, from ideation to execution.
- Balance efficiency with rigour: we automate where it makes sense, but we never skip the critical thinking.
- You question outputs, validate results, and own the quality of what goes live.
Requirements
- Demonstrates curiosity to use and learn more about AI tools.
- You’ll already be comfortable using AI tools in practical ways to help solve problems, increase productivity and improve quality of work, showing good judgement about when to use them and the ability to explain the reasoning behind that use.
- 3–5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with a track record of building and scaling at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic, or affiliate).
- Strong analytical skills – you're comfortable turning campaign data into clear decisions and recommendations.
- Experience designing and running A/B tests, with a solid understanding of test design and statistical significance.
- A builder mindset: you're energised by setting up channels and measurement frameworks where little or nothing exists yet.
- Fluent in German (required – essential for the DE market, publisher relationships, and creative work).
- Fluent in English (company working language).
Nice to Have
- Experience in fintech, lending, or another regulated industry.
- Familiarity with offline attribution modelling.
- Experience working with or managing external media partners and publishers.
Work Arrangement
Hybrid — Berlin, Frankfurt
How we work
We're a cross-location team, so we're deliberate about staying connected: weekly performance syncs to challenge each other's thinking, monthly cross-channel jour fixes with the wider marketing team so nothing happens in a silo, and regular company-wide learning sessions where we share what worked and what didn't. Decision-making is low-bureaucracy, high-rigour. If you can make the case with numbers (in a Google Doc, on Slack, in a meeting) you have the green light to move.
The culture
At iwoca, the best idea wins. We model our culture on independent thinking, challenging untested logic, and evidence-based decisions. We prioritise learning and growth, and give people the autonomy to develop in the direction that makes them most effective. We're a tech company and believe in the power of AI to help us work faster and better. We provide the infrastructure where every iwocan always has access to the best models and where those models have access to all of our data. We will help our people to learn how to use and grow with the new tools available to them.
The offices
We put a lot of effort into making iwoca a great place to work: Offices in London, Leeds, Berlin, and Frankfurt with plenty of drinks and snacks. Events and community-led groups, including running groups, padel, and monthly ping-pong and pool competitions.
The benefits
Medical insurance from Vitality, including discounted gym membership. A private GP service (separate from Vitality) for you, your partner, and your dependents. Instant access to external counselling and therapy sessions for team members that need emotional or mental health support.
And to make sure we all keep learning, we offer
A learning and development budget for everyone. Company-wide talks with internal and external speakers. Access to learning platforms like Treehouse.
Additional Information
- We expect team members to be in the office at least 25% of total working hours to keep collaboration strong.
- Flexible working hours.
- 25 days’ holiday per year, an extra day off for your birthday, the option to buy or sell an additional five days of annual leave, and unlimited unpaid leave.
- A one-month, fully paid sabbatical after four years.
- 3% Pension contributions on total earnings.
- An employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme to help you save money.
- Electric car scheme and cycle to work scheme.
- Two company retreats a year: we’ve been to France, Italy, Spain, and further afield.
