Responsibilities
- Explore, test, and establish new paid channels such as Native Ads (e.g. Outbrain, Taboola), Reddit Ads, and LinkedIn Ads.
- Set up each channel from scratch - KPIs, measurement infrastructure, budget - and own performance end-to-end
- Experiment aggressively, measure honestly: we scale what proves itself and stop what doesn't.
- Act as project lead for each new channel launch - coordinating across design, compliance, and copywriting from initial ideation through to long-term rollout and ongoing optimisation.
- Build a direct placement network from scratch: Identify, pitch, and partner with publishers who reach German SME decision-makers
- Own the commercial relationships end-to-end: negotiation, execution, and performance accountability
- Own the conversion journey on our paid landing pages, run the experimentation roadmap that turns traffic into leads.
- Test relentlessly: if a variant doesn't win, learn and move on - the roadmap is never short of ideas to try next
- Use tools like Google Analytics, heatmapping tools, and A/B testing platforms to support and confirm your findings.
- Work with design and copywriter to ship page iterations fast, informed by data rather than opinion.
- Build lean, scalable processes to manage and optimise the channels you establish, so performance stays high without everything relying on manual effort.
- Explore and integrate AI tools into your workflows to work faster and smarter, from ideation to execution.
- Balance efficiency with rigour: we automate where it makes sense, but we never skip the critical thinking. You question outputs, validate results, and own the quality of what goes live.
Requirements
- Demonstrates curiosity to use and learn more about AI tools. You’ll already be comfortable using AI tools in practical ways to help solve problems, increase productivity and improve quality of work, showing good judgement about when to use them and the ability to explain the reasoning behind that use.
- 3–5 years of hands-on performance marketing experience beyond Paid Search and Paid Social, with a track record of building and scaling at least one channel from an early stage (e.g. Native Ads, LinkedIn Ads, Reddit Ads, direct placements, programmatic, or affiliate).
- Strong analytical skills – you're comfortable turning campaign data into clear decisions and recommendations.
- Experience designing and running A/B tests, with a solid understanding of test design and statistical significance.
- A builder mindset: you're energised by setting up channels and measurement frameworks where little or nothing exists yet.
- Fluent in German (required – essential for the DE market, publisher relationships, and creative work).
- Fluent in English (company working language).
Nice to Have
- Experience in fintech, lending, or another regulated industry.
- Familiarity with offline attribution modelling.
- Experience working with or managing external media partners and publishers.
Work Arrangement
Hybrid — Berlin
Additional Information
- We expect team members to be in the office at least 25% of total working hours to keep collaboration strong.
- 26 days of vacation a year plus a free day for your birthday.
- One-month fully paid sabbatical after 4 years.
- Mental health support with direct access to certified psychologists via our partner OpenUp.
- iwoca takes over a ski chalet in winter so that you and your team can ski or snowboard (and work) for a week.
- During summer we are drawn to the sun. We’ve been to France, Italy, Spain, and further afield.
- Access to the gym membership program, €25 for either Fit711 or Urban Sports Club.
- €30 contribution towards the Deutschlandticket.
- Company Pension with Canada Life.
- A paid volunteer day that gives you the opportunity to invest time to support a charity of your choice.
- Corporate Benefits discounts.
- ’iwocans’ also benefit from fully stocked fridges in our offices with whatever is needed to strengthen them. There are snacks (both healthy and less healthy) for the whole day.
- A learning and development budget for everyone, including a book budget.
- Learning German budget.
- Company-wide talks with internal and external speakers.
- Access to learning platforms like Treehouse.
