Responsibilities
- Oversee paid advertising initiatives across global and regional performance channels such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, and other locally relevant platforms.
- Improve campaign effectiveness by aligning with key business metrics like first-time customer acquisition, revenue growth, return on ad spend, customer acquisition cost, lifetime value, contribution margin, conversion performance, and payback timeline.
- Create strategic budget distribution plans across regions, channels, campaigns, audience segments, and stages of the customer journey using performance data, incremental impact, and scalability potential.
- Direct creative testing programs for performance-driven content across paid social media, search, display networks, mobile apps, and regional advertising platforms.
- Collaborate with design and content teams to produce, test, and refine high-performing marketing assets such as static visuals, short-form videos, user-generated content styles, regionally adapted messaging, promotional materials, landing page designs, and app installation creatives.
- Design and maintain organized testing plans for audience targeting, bidding methods, campaign architecture, creative variations, promotional offers, landing experiences, and platform-specific optimization techniques.
- Evaluate advertising results across dimensions including geography, channel, audience segment, creative format, product category, device type, and customer profile to uncover opportunities for growth and efficiency improvements.
- Lead initiatives in measurement strategy, covering areas such as attribution modeling, incrementality analysis, media mix evaluation, geo-based experiments, holdout testing, lift assessments, cohort tracking, and lifetime value optimization.
- Collaborate with analytics and data science teams to enhance reporting systems, improve attribution precision, strengthen incrementality insights, and refine decision-making frameworks.
- Compare platform-provided performance data with internal measurement systems, incremental outcomes, and overall business impact to validate results.
- Oversee relationships with media platforms, local paid media vendors, and performance marketing agencies to boost campaign results and gain early access to new testing opportunities.
- Track market-level trends including performance shifts, auction conditions, competitive activity, changes in CPM, CPC, and conversion rates, and updates to advertising platforms.
- Share campaign outcomes, data-driven insights, potential risks, and strategic recommendations with executive leadership and cross-functional teams.
Work Arrangement
Remote (Country)
