Responsibilities
- Create and manage comprehensive patient enrollment marketing strategies from start to finish across all stages of the client journey
- Execute multi-channel campaigns that combine company-wide initiatives with tailored, account-specific approaches
- Evaluate enrollment pipelines to detect where users disengage and implement retargeting and re-engagement tactics to boost conversion
- Produce reusable marketing assets, guides, and frameworks that can be quickly adapted for different client needs
- Build and refine automated customer lifecycle campaigns using email, SMS, and push notifications based on behavioral and segment data
- Shift from manual, one-off campaigns to automated, repeatable systems that scale efficiently with growing client demand
- Monitor key performance indicators and marketing metrics to assess campaign effectiveness and return on investment at both program and client levels
- Conduct A/B testing on content, visuals, and timing to inform optimization decisions using empirical results
- Collaborate cross-functionally with Product, Design, Data, and Clinical teams to enhance user experience and internal processes
- Prioritize initiatives and manage project schedules to ensure timely, coordinated execution across internal and external stakeholders
Work Arrangement
Hybrid — Boston, Chicago
