Activate Talent is hiring a Growth Marketing Manager (Paid Media Focus)

Growth Marketing Manager (Paid Media Focus) Job Type: Full-Time Location: 100%Remote Timezone: US(CST) Position Overview Own day to day execution and optimization of paid media for a subscription ecommerce company that is scaling its growth marketing function. Primary focus is Meta, with potential expansion into Google/Bing. This person needs to walk into an account that needs structural improvement and impose order. Core Responsibilities • Take full ownership of Meta Ads account: restructure campaigns, consolidate to CBO, clean audience targeting, fix exclusion lists, and establish a sustainable account architecture • Execute a structured creative testing framework with defined pass/watch/kill thresholds and documented results • Monitor and optimize toward blended ROAS targets (current floor: 2.0x, target: 2.5x) while scaling spend • Produce weekly channel performance reports with spend, ROAS, CPA, CTR, CVR, and creative performance breakdowns. Reports must include analysis, not just numbers. • Manage audience exclusions, customer match lists, and lookalike builds. Proactively maintain list freshness rather than waiting to be asked. • Coordinate with creative team and external agencies on asset needs, providing performance data to inform what gets produced next • Flag performance anomalies, budget pacing issues, tracking discrepancies, and attribution problems proactively • Diagnose post click conversion issues by connecting ad platform data to landing page and checkout performance • Maintain campaign naming taxonomy and organizational standards across all account What Makes You the Right Fit • You impose order without being asked. When you inherit a messy account, you know where to start and you move fast—without waiting for a roadmap. • You're analytical but action-oriented. You don't just surface numbers; you know what they mean and what to do next. • You close the loop. Performance data informs creative, creative informs spend, and nothing falls through the cracks because you built the system that catches it. • You're proactive, not reactive. Anomalies, pacing issues, and tracking discrepancies get flagged before leadership notices them. • You communicate clearly and coordinate well—with creative teams, agencies, and leadership—without needing to be managed. Requirements • Minimum 3 years hands-on experience managing Meta Ads at $10K+ weekly spend • Demonstrated understanding of CBO structure, campaign consolidation, and audience segmentation on Meta • Experience with conversion tracking setup and debugging (Meta Pixel, CAPI) • Understanding of attribution models and the ability to explain why the platform-reported ROAS differs from blended ROAS • Experience managing creative testing at scale (3+ new assets per week) with a structured kill methodology • Track record of inheriting underperforming or disorganized accounts and turning them around • Proficiency in Excel/Google Sheets for performance analysis • Strong written communication in English for reporting and cross-team coordination Preferred Skills • Experience managing Google Ads (Search, PMax, Shopping, Display, YouTube/Demand Gen) • Experience managing Bing/Microsoft Ads • Experience with Google Tag Manager or server side tagging (Addingwell) • Experience with conversion tracking setup and debugging (Google Tag, Enhanced Conversions) • Experience in D2C subscription or ecommerce • Experience with Shopify, Klaviyo, or Recharge integrations • Experience with Source Medium or similar analytics reporting tools • Experience with TikTok Ads