Responsibilities
- Lead full management of Meta advertising account including campaign restructuring, consolidation into campaign budget optimization, audience targeting refinement, exclusion list corrections, and long-term architectural planning
- Implement a systematic approach to creative testing with clear criteria for advancing, monitoring, or discontinuing concepts, along with thorough documentation of outcomes
- Drive performance by optimizing for combined return on ad spend goals, currently maintaining a minimum of 2.0x with a goal of reaching 2.5x while increasing budget allocation
- Deliver weekly performance summaries covering media spend, return on ad spend, cost per acquisition, click-through rate, conversion rate, and creative effectiveness, supplemented with analytical insights
- Oversee audience suppression lists, customer matching, and development of lookalike audiences, ensuring data freshness through proactive maintenance
- Collaborate with internal creative teams and outside agencies to define asset requirements and guide production based on campaign performance metrics
- Identify and communicate deviations in performance trends, irregular budget consumption, tracking inaccuracies, and attribution challenges before escalation
- Investigate conversion drop-offs after ad clicks by aligning ad platform analytics with landing page and transaction funnel data
- Enforce consistent naming conventions and organizational practices across all campaigns and account structures
Work Arrangement
Remote (Worldwide)
