Responsibilities
- Develop and refine growth marketing strategies across paid and organic channels to drive awareness and qualified leads for AI offerings.
- Partner with internal teams including product, sales, and design, as well as external advertising representatives, to align objectives and execution.
- Establish and manage a continuous testing framework to improve targeting, creative assets, landing pages, and channel mix.
- Elevate creative quality by guiding design efforts with channel-specific expertise and competitive insights.
- Track and analyze campaign performance relative to defined KPIs and market benchmarks.
- Derive actionable insights from both data and user feedback to shape future marketing strategies and inform cross-functional teams.
- Define and track OKRs, and lead regular business reviews with senior leadership.
- Monitor budget allocation and return on investment, and present justifications for additional funding based on validated growth opportunities.
- Stay current with industry standards for data handling relevant to marketing activities.
- Follow organizational protocols for safeguarding sensitive information.
- Escalate any actual or potential security incidents or policy violations to designated personnel.
Work Arrangement
Remote (Worldwide) — San Francisco, Seattle, Delhi
Team
Individual contributor role with expectation to recruit and manage a team of 1-2 growth marketing specialists within the first year; reports to VP of Marketing
Other
Don’t meet every qualification? We encourage strong applicants to apply - we are looking for the right people, not just checking a box.
