About the Role
This position involves owning the strategy and execution of growth campaigns to acquire millions of new users through partnerships, integrated marketing, and innovative activations, working cross-functionally across growth marketing, creative, partnerships, and performance marketing.
Requirements
- At least five years of experience in growth marketing, partnerships, consumer marketing, or integrated marketing within a high-growth technology or consumer company
- Strong growth marketing instincts with ability to both develop creative campaigns and analyze acquisition performance
- Experience in launching and scaling partnership marketing programs that result in measurable user acquisition
- Solid understanding of attribution, experimentation, return on ad spend, incrementality, and performance analytics
- Excellent copywriting skills with ability to create memorable campaigns and high-converting, differentiated messaging
- Strong creative judgment and taste, knowing what great marketing looks like and working effectively with designers and creative teams
- Outstanding project management skills with capability to coordinate multiple cross-functional launches simultaneously
Nice to Have
- Experience with lifecycle and loyalty marketing programs that enhance acquisition and retention
- Experience with performance marketing and affiliates
- Curiosity about emerging distribution opportunities and creativity to turn unconventional partnerships into scalable growth channels
- Passion for consumer products, artificial intelligence, and building globally loved brands
About the role
Focuses on scaling a fast-growing app that brings content to life for consumers globally through growth marketing, partnerships, and innovative activations
What you will do
- Build and scale strategic consumer partnerships that drive acquisitions
- Develop integrated marketing campaigns across partnerships, paid media, email, social, out-of-home, public relations, and product surfaces
- Expand existing telecom and loyalty partnerships while launching new partnership opportunities
- Identify and launch new distribution channels across loyalty platforms, retail, education, public sector, travel, and commerce
- Create bundled value propositions making the app a compelling consumer benefit or offer
- Manage co-marketing campaigns with strategic partners from creative development through launch and post-campaign analysis
- Write compelling campaign messaging, design copy, landing pages, and emails/push notifications that convert
- Partner with Design to produce best-in-class creative assets while maintaining exceptional brand quality
- Measure campaign performance across attribution models, incrementality, customer acquisition cost, lifetime value, retention, and return on ad spend, continuously optimizing for business growth
