We’re looking for an analytical and impact-oriented data analyst to drive insight generation across our marketing organization. This role is central to identifying opportunities for growth through deep analysis of marketing performance, lead generation trends, and customer behaviour.
You will act as the data engine behind our marketing and growth strategy—working across teams to deliver actionable insights, build predictive models, and inform marketing decisions with a clear understanding of business impact. You’ll help translate data into growth by shaping how we acquire, engage, and convert potential customers more effectively.
Key Responsibilities
INSIGHTS
- Transform data collected across multiple touchpoints into strategic insights and quantifiable business opportunities.
- Develop reports and dashboards to improve business processes, provide visibility and accelerate data-driven decision making as well as drive Key Performance Indicator (KPI) reporting, ad hoc business reporting and analysis as needed.
- Communicate insights, strategic recommendations, and clear and actionable insights to marketing stakeholders and executives through presentations and workshops.
- Feed into the overall tracking and reporting roadmap. Work with Digital Analytics and Data teams to validate data sources, improve collection methods, and maintain documentation and integrity.
OPTIMIZATION
- Work with all the areas of the Marketing team to build a cross function understanding of user behaviour, product performance and marketing dynamics to inform overall strategy and department-level decisions.
- Provide strong business analytics and performance optimization recommendations to drive better business decisions for the Marketing area.
- Build a deep understanding of our users’ behaviours, markets’ dynamics, and competitor analyses for the different company brands.
GROWTH
Aggregate and analyse marketing and sales performance data—covering lead generation channels, website analytics, CRM, and customer behaviour—to identify trends, conversion bottlenecks, and growth opportunities.
Apply on company website Carrer de Pau Claris, L'Eixample, Barcelona, Spain Hybrid Full-time
Alpadia Language Schools is hiring a Growth Marketing Analyst
About company
Alpadia Language Schools offers year-round French and German courses in Switzerland, Germany and France for students 16+. We also offer English, French and German language camps for juniors and teens in Switzerland, Germany, United States, Malta, France and United Kingdom.
Initially established in 1996, and now larger than ever, our mission is to encourage language development through immersion and to expand the horizons of our students.
We offer stimulating and dynamic lessons adapted to all language levels. Our small class sizes allow teachers to help students individually, and our social programmes enable students to put their new language skills into practice. Our adult schools are conveniently located near major cultural attractions, vibrant city centres and international airports. Junior students have a generous choice of camp locations – in the heart of the city, by a tranquil lake, at the foot of the mountains or secluded in the forest.