Responsibilities

Create and oversee conversational marketing initiatives across web chat, email, SMS, and phone to move qualified leads toward sales-ready opportunities.
Lead end-to-end management of the web chat function, designing automated interactions for general traffic while enabling real-time engagement for high-intent B2B users and directing conversations to sales teams at optimal times.
Execute personalized 1:1 outreach via email and messaging platforms on behalf of sales representatives, using Gong Engage to follow up with prospects and actively identify dormant accounts for re-engagement.
Collaborate with marketing operations to transform high-performing campaigns into scalable automated workflows by defining structure, writing content, setting triggers, and delivering fully specified campaign blueprints.
Develop and continuously improve messaging tailored to specific buyer personas, gaining deep understanding of each segment to adjust tone, value propositions, and positioning accordingly.
Maintain and enhance HubSpot and Salesforce processes for tracking leads, managing nurture sequences, and measuring performance, ensuring data integrity and operational efficiency at scale.
Analyze the full conversion funnel to detect bottlenecks, missing data, weak messaging, or untapped channels, then design and implement targeted solutions to improve conversion rates.
Monitor key pipeline metrics from marketing-qualified lead through to revenue, delivering weekly performance reports and adjusting strategies based on data insights.
Integrate AI technologies such as Claude/Cowork, AI agents, and generative AI into daily operations for tasks like outreach drafting, large-scale personalization, automation development, account research, and campaign analysis.

Compensation

Competitive salary and performance-based incentives

Work Arrangement

Hybrid or remote options available

Team

Collaborative environment with marketing, sales, and operations teams focused on scalable growth

Requirements

Proven experience in growth marketing or demand generation with a focus on pipeline acceleration.
Hands-on expertise with conversational marketing tools, email automation platforms, and CRM systems like HubSpot and Salesforce.
Strong analytical skills with the ability to interpret performance data and drive iterative improvements.
Experience using AI-powered tools for marketing and sales workflows.
Familiarity with Gong Engage or similar sales engagement platforms.
Ability to manage multiple channels simultaneously while maintaining message consistency and brand voice.
Skilled in building automated workflows with branching logic and behavioral triggers.
Deep understanding of B2B buyer personas and how to tailor messaging across segments.
Excellent written communication skills with a focus on clarity and conversion.
Proactive mindset with a track record of identifying gaps and implementing effective solutions.

Preferred Qualifications

Experience in B2B tech or enterprise SaaS environments.
Background in managing live and automated chat experiences.
Knowledge of AI agents and large language models in marketing use cases.
Experience working cross-functionally with sales and marketing operations teams.
Proficiency in metrics-driven campaign optimization.
Familiarity with full-funnel analytics from MQL to revenue attribution.

Available for qualified candidates