Responsibilities
- Develop and execute strategies that drive pipeline growth through ABM and scaled outreach. You’ll be asked execute on new out-of-the-box experiments to deliver, target, and run strategies that drive direct revenue impact
- Design and manage a scalable, repeatable framework for automated campaigns. Ensure seamless execution across multiple marketing channels to maximize impact and performance.
- Own the data strategy for audience segmentation, intent signal identification, and the optimization of demand capture programs. Leverage data to create highly targeted marketing efforts that drive engagement and conversions.
- Manage the full lifecycle of marketing campaigns—from planning to execution to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
- Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Drive alignment on priorities and share insights to refine strategies.
- Track and analyze key campaign metrics. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.
Requirements
- Demonstrated ability to collaborate cross-functionally with sales, marketing operations and product teams.
- Proficiency in data analysis, knowledge of SQL and Excel preferred.
- Experience managing large-scale marketing campaigns and optimizing performance.
Nice to Have
- 4-8 years of experience in B2B marketing, biz ops, strategic consulting, a startup or equivalent, highly preferred
- 2+ years of marketing experience or equivalent including B2C marketing
Work Arrangement
On-site — San Mateo, CA
Additional Information
- This role requires that you be on-site at our HQ in San Mateo, CA 5 days a week (with flexible hours).
