Responsibilities
- Lead go-to-market planning and execution for key products and target audiences, defining positioning, messaging, and launch initiatives that increase measurable adoption.
- Coordinate cross-functional product launches with teams across Product, Business Development, CDP, Developer Relations, Communications, Legal, and Compliance, turning technical features into compelling, accessible stories for developers and builders.
- Oversee marketing operations, including strategic planning, workflow prioritization, process development, and team cadence to ensure timely delivery in a fast-paced environment.
- Supervise up to two product marketing managers in a player-coach model, establishing high standards for narrative quality and go-to-market execution while directly managing critical initiatives.
- Develop and execute the global events strategy, managing end-to-end participation in major industry conferences and owned events such as Base Batches.
- Establish performance metrics for product launches, including adoption rates, pipeline impact, and partner-driven amplification, using insights to refine future marketing strategies.
Benefits
- Comprehensive medical, dental, and vision insurance coverage
- Eligibility for 401(k) retirement plan contributions
- Eligibility for equity grants and performance-based bonuses
Compensation
Annual base salary range: $205,785 — $242,100 USD. Total compensation may include equity, bonus, and benefits such as medical, dental, vision, and 401(k).
Work Arrangement
Hybrid
Pay Transparency Notice
Base salary varies by geographic location. Total compensation may include base pay, equity, bonus, and benefits including medical, dental, vision, and 401(k) plans. The annual base salary range (excluding equity and bonus) is $205,785 to $242,100 USD.
Disclosures
- Application Limit: Candidates may submit no more than 3 job applications every 6 months.
- Equal Opportunity Employer: All qualified applicants receive consideration regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information. Applicants with criminal histories are evaluated in compliance with applicable laws.
- US Applicants: Refer to Employee Rights, Know Your Rights, and E-Verify Notice of Participation for additional information.
- Accommodations: Individuals with disabilities may request reasonable accommodations by emailing accommodations[at]coinbase.com with their request and contact details. For screen reader support, a compatible tool and tutorial are available.
- Data Privacy & Arbitration: Submitting an application constitutes agreement to the Candidate Privacy Notice. US applicants also agree to Arbitration of Disputes upon application submission.
Other
- Operates as a remote-first organization with quarterly in-person collaboration sessions (surges).
- Candidates may submit up to 3 applications within any 6-month window.
- Committed to equal opportunity employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or genetic information.
- Applicants with criminal histories are considered in accordance with federal, state, and local regulations.
- Reasonable accommodations are available for individuals with disabilities; requests can be sent via email to accommodations[at]coinbase.com.
- By applying, candidates agree to the Candidate Privacy Notice and, for US applicants, the Arbitration of Disputes policy.
