Responsibilities
- Lead the creation of integrated media strategies spanning all channels, incorporating digital best practices and social commerce frameworks.
- Advise senior clients as a trusted partner, identifying business needs and delivering media initiatives that generate measurable sales outcomes.
- Serve as the central leader for the planning function, setting direction, balancing team capacity, and improving performance through regular feedback and mentorship.
- Push creative boundaries by designing media concepts that go beyond standard practices, including novel placements, pioneering campaigns, and nonlinear customer pathways.
- Track developments in the skincare and beauty sectors to spot competitive activity and new platform capabilities that support brand expansion.
- Build comprehensive customer journeys that link social media interactions directly to e-commerce platforms such as TikTok Shop and Shopee.
