Responsibilities
- Partner with the Global Head and regional teams to advance the global public relations strategy.
- Oversee daily management of the global PR calendar, including content assets and communication guidelines.
- Assist in planning and executing press events, media briefings, previews, and industry appearances.
- Organize logistics for media interviews, outreach activities, hospitality, and gifting initiatives.
- Handle requests for press photography, manage asset distribution, approvals, and align messaging and quotes.
- Monitor and evaluate PR coverage, contribute to DMR reporting, and provide performance insights to leadership.
- Work with EMEA and US teams to support public relations and event execution in Western markets.
- Help design and implement influencer outreach strategies in coordination with regional stakeholders.
- Coordinate talent and styling needs, including logistics, approvals, and asset sharing.
- Identify opportunities for influencer and celebrity brand alignment that support strategic objectives.
- Analyze competitor activity in talent and influencer engagement to guide strategic decisions.
- Supervise the loaning and tracking of jewellery pieces in partnership with internal teams.
- Uphold and distribute styling standards to ensure consistent brand representation across regions.
- Support the execution of integrated, multi-channel communication plans based on brand platforms.
- Create and refine communication materials such as press releases, Q&As, briefings, and brand narratives.
- Ensure consistency in brand voice and messaging across all PR and external communications.
- Monitor digital platform performance to generate insights and improve future strategies.
- Manage brand participation in external events, trade shows, and industry conferences.
- Assist in overseeing PR and communications budgets in line with established guidelines.
- Support the coordination of external agencies and production partners.
- Collaborate with brand and product marketing teams to ensure accurate and timely availability of PR materials.
Other
- Take ownership of PR deliverables and align work with brand and business objectives.
- Foster clear communication to ensure alignment across functions and geographies.
- Enable effective collaboration across marketing teams and external partners for seamless execution.
- Build strong cross-functional relationships to drive unified and successful outcomes.
- Promote innovation by exploring new ideas and encouraging creative problem-solving within the team.
