Responsibilities
- Collaborate with the AI Growth, Product Marketing, and Product teams to collect input and align on shared strategic goals
- Establish yearly joint marketing strategies, goals, and performance indicators for a set of key AI partners
- Create consistent messaging and develop custom co-marketing campaigns in coordination with partner teams
- Implement joint marketing efforts—including shared email outreach and co-branded webinars—to attract new users, increase product adoption, and grow sales pipelines through partnerships
- Deliver targeted account-based marketing strategies that align with sales initiatives
- Incorporate partners into company-led marketing campaigns by working with cross-functional teams including Campaigns, Product Marketing, Regional Marketing, and Demand Generation
- Design scalable systems to distribute marketing assets and enablement tools that support broad partner engagement
- Oversee marketing budgets for each partner to ensure strong return on investment
- Monitor and assess the effectiveness of co-marketing activities, providing actionable insights to refine future strategies
