Responsibilities
- Direct the marketing department, fostering a high-performing team to achieve significant growth targets.
- Collaborate with various departments to prioritize and execute marketing initiatives effectively.
- Manage relationships and strategies with external marketing agencies and internal PR teams, aligning responses to policy and operational issues.
- Develop and implement multi-channel product marketing strategies, focusing on high-impact offline channels and social media content, including influencer initiatives.
- Track metrics to assess marketing campaign effectiveness and enhance overall marketing performance over time.
- Continuously refine messaging across all channels and target audiences in various segments.
- Identify and secure partnerships specific to marketing initiatives.
- Establish and manage marketing budgets for each country, monitoring spending to ensure effective resource utilization and strategic budget allocation.
- Identify cost-saving opportunities and optimize customer acquisition costs by evaluating campaign performance and channel effectiveness.
- Oversee brand efforts, ensuring consistent and impactful brand communications across all marketing materials and touchpoints.
Requirements
- Proficiency in English and French.
- At least a decade of marketing experience in FMCG, tech start-ups, telco companies, or similar industries.
- Experience in developing or executing B2C marketing strategies in Africa.
- Willingness to travel frequently to operating markets.
Nice to Have
- Proven success in leading a functional marketing team that effectively partnered with other teams.
- Prioritize organizational culture and mission.
- Experience in leading impactful brand strategy for a globally recognized company or a fast-growing startup.
- Strong communication skills and comfort in coordinating across teams.
- Analytical approach to marketing and optimizing customer acquisition costs.
- Expertise in managing large, cross-cultural teams with rapidly changing priorities.
- Extensive network of contacts across media, advertising networks, and vendors.
- Highly detail-oriented and organized.
- Intellectual curiosity and creativity in problem-solving, embracing failure as a means to drive innovation and growth.
- Demonstrated tenacity and willingness to persevere to achieve goals.
- Ability to quickly adapt to changing priorities and manage complexity and change effectively.
Benefits
- Subsidized health insurance for employees and their dependents, and retirement contributions (varies by country).
- Six months of fully paid parental leave and subsidized fertility assistance.
- Flexible vacation time, with most employees taking between 21-30 days per year.
- Annual charitable donation matching up to $10,000.
- Yearly stipend of $1,200 to support coworking meetups with teammates.
Compensation
Not specified
Work Arrangement
Hybrid
Team
Rapidly growing in-country team in multiple African countries plus remote team members spread across the world.
Team
- Team size: rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
- Structure: We have a rapidly growing in-country team in Senegal, Côte d'Ivoire, Mali, Burkina Faso, The Gambia, Uganda, Niger, Sierra Leone, and Cameroon plus remote team members spread across the world.
Other
- Candidates must be based in one of our talent hub countries (UK, Spain, USA, Canada, Kenya, and Ghana) or in one of our operating markets in Africa, including Senegal, Côte d'Ivoire, or Burkina Faso.
- Remote team members are expected to travel to our operational markets (e.g., Senegal or Côte d'Ivoire) at least once per quarter. Exceptions apply, but we’ve found this key to understanding our users and product.
Not specified
