Responsibilities
- Set editorial strategy: Define the voice, positioning, and content strategy for each brand - develop a distinctive identity for each, with all sharing a single operational backbone.
- Apply the role-based vs. topic-based audience distinction as a governing principle across the portfolio.
- Treat AI as infrastructure woven through every brand’s coverage, not a standalone beat.
- Build a team of creator-journalists: Recruit and develop creator-journalists who combine deep subject matter authority with multi-platform presence - across articles, newsletters, video, social, and event stages.
- Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields.
- Grow and deepen the audience: Expand the subscriber base and increase engagement across every brand, ensure every editorial surface - article, newsletter, video, event session - feeds the subscriber pool.
- Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms.
- Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital.
- Design content for two worlds: Every piece of B2B content should work in two modes: machine-readable for AI and search surfaces (structured, data-rich, and optimized for LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building).
- Your editorial operation delivers both, every time.
- Integrate across the organization: Partner with our Content Operations team on publishing workflows and cross-brand content flow, with Audience Revenue on subscriptions and paywalls, with Video & New Media on distributing content across all platforms, and with Events on editorial-to-event programming.
- Support commercial strategy without compromising editorial integrity.
- Manage budgets and resources against the content modellink framework.
- Represent Foundry’s B2B brands externally - on stage, on panels, across digital channels.
Requirements
- 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry.
- An established network across the enterprise IT world - relationships with CIOs, CTOs, vendors, analysts, and conference organizers you can activate from day one.
- Track record leading high-performing, globally distributed editorial teams with named-brand authority.
- Deep understanding of enterprise IT buyers - their roles, their decision journeys, their pain points.
- Fluency in audience strategy: growing websites, newsletters, community, and events - not just page views and programmatic reach.
- Experience building or running a creator- or personality-led editorial model.
- Comfort in a layered organization - leading through influence as much as direct authority, and partnering with shared functions that serve multiple brands.
- Strong editorial judgement paired with commercial awareness and data literacy.
Work Arrangement
On-site
Team
Structure: Team organized by desks and topicality; peer to Editorial Director - Consumer; shared infrastructure across audience development, content operations, video, and revenue functions.
MORE ABOUT YOUR BRANDS
CIO, CSO, Computerworld, NetworkWorld— Role-based audiences: IT leaders and professionals defined by their job and decision authority. InfoWorld — Topic-based audience: developers and architects defined by the (AI) platforms and tools they use.
HOW YOU’LL BE MEASURED
- Subscriber pool growth per brand (newsletter + registered + paid).
- Audience quality and engagement depth across all five brands.
- Anonymous-to-addressable conversion rate on editorial landing pages.
- Cross-brand and cross-platform audience retention within the Foundry ecosystem.
- Creator-Journalist audience-building: subscriber growth per byline, engagement per creator.
- SEO and GEO performance: organic visibility, AI-surface citation rates.
- Budget and resource management against forecast.