Boston, New York, San Francisco On-site Full-time

Foundry is hiring a Global Editorial Director - B2B

Responsibilities

  • Set editorial strategy: Define the voice, positioning, and content strategy for each brand - develop a distinctive identity for each, with all sharing a single operational backbone.
  • Apply the role-based vs. topic-based audience distinction as a governing principle across the portfolio.
  • Treat AI as infrastructure woven through every brand’s coverage, not a standalone beat.
  • Build a team of creator-journalists: Recruit and develop creator-journalists who combine deep subject matter authority with multi-platform presence - across articles, newsletters, video, social, and event stages.
  • Cultivate individual editorial voices that build subscriber relationships and become trusted names in their fields.
  • Grow and deepen the audience: Expand the subscriber base and increase engagement across every brand, ensure every editorial surface - article, newsletter, video, event session - feeds the subscriber pool.
  • Keep audiences inside the Foundry media ecosystem: moving readers across brands, into events, and back again rather than losing them to external platforms.
  • Own a composite audience-quality scorecard spanning reach quality, relationship depth, revenue contribution, and platform capital.
  • Design content for two worlds: Every piece of B2B content should work in two modes: machine-readable for AI and search surfaces (structured, data-rich, and optimized for LLMs) and human-first for trust and community (personality-led, opinionated, relationship-building).
  • Your editorial operation delivers both, every time.
  • Integrate across the organization: Partner with our Content Operations team on publishing workflows and cross-brand content flow, with Audience Revenue on subscriptions and paywalls, with Video & New Media on distributing content across all platforms, and with Events on editorial-to-event programming.
  • Support commercial strategy without compromising editorial integrity.
  • Manage budgets and resources against the content modellink framework.
  • Represent Foundry’s B2B brands externally - on stage, on panels, across digital channels.

Requirements

  • 10+ years in editorial leadership in B2B technology, enterprise media, or an adjacent industry.
  • An established network across the enterprise IT world - relationships with CIOs, CTOs, vendors, analysts, and conference organizers you can activate from day one.
  • Track record leading high-performing, globally distributed editorial teams with named-brand authority.
  • Deep understanding of enterprise IT buyers - their roles, their decision journeys, their pain points.
  • Fluency in audience strategy: growing websites, newsletters, community, and events - not just page views and programmatic reach.
  • Experience building or running a creator- or personality-led editorial model.
  • Comfort in a layered organization - leading through influence as much as direct authority, and partnering with shared functions that serve multiple brands.
  • Strong editorial judgement paired with commercial awareness and data literacy.

Work Arrangement

On-site

Team

Structure: Team organized by desks and topicality; peer to Editorial Director - Consumer; shared infrastructure across audience development, content operations, video, and revenue functions.

MORE ABOUT YOUR BRANDS

CIO, CSO, Computerworld, NetworkWorld— Role-based audiences: IT leaders and professionals defined by their job and decision authority. InfoWorld — Topic-based audience: developers and architects defined by the (AI) platforms and tools they use.

HOW YOU’LL BE MEASURED

  • Subscriber pool growth per brand (newsletter + registered + paid).
  • Audience quality and engagement depth across all five brands.
  • Anonymous-to-addressable conversion rate on editorial landing pages.
  • Cross-brand and cross-platform audience retention within the Foundry ecosystem.
  • Creator-Journalist audience-building: subscriber growth per byline, engagement per creator.
  • SEO and GEO performance: organic visibility, AI-surface citation rates.
  • Budget and resource management against forecast.
About company
Foundry

Stories inspire. Data connects. The world’s most influential IT buyers engage, discover, and decide with Foundry. We help tech marketers connect with and address the full buying team.

With marketing solutions built around our trusted network of IT publishers and backed by proprietary intent signals from in-market tech buyers, we reach and engage your target audiences in the places they trust most to make informed purchase decisions.

Our award-winning brands have been at the forefront of global tech innovation for more than 50 years, acting as a partner in the milestones that drive the industry forward. As tech buyers’ trusted source for trends, research, and decision-making, our brands are the core of everything we do.

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Posted 3 days ago