Responsibilities
- Write blog posts, articles, FAQs, and web copy optimized for both readers and AI answer engines
- Create short-form video content (Reels, TikToks, YouTube Shorts) that supports brand visibility and repurposes into written content (and vice versa)
- Develop and manage a social content calendar, adapting core content into platform-specific formats
- Script, film, and edit video content with minimal oversight
- Build hub and cluster content around the AI Visibility Index and related research, designed to move brand marketers to contact 5W
- Structure content in clear, answer-first formats (direct answers up top, scannable headers, lists, tables) that AI models can easily parse and cite
- Use AI tools (ChatGPT, Claude, Lovable, etc.) daily to speed up research, drafting, editing, and light prototyping — e.g., building quick interactive pages or visualizations to accompany studies
- Own the pitching of the AI Visibility Index and other proprietary studies, data, and reports to relevant media outlets and journalists
- Build and maintain media lists/contacts relevant to our industry and study topics
- Write pitch emails, press releases, and media one-pagers summarizing key study findings, meeting 5W's sourcing and verification standards as a baseline expectation on every piece
- Package studies with visuals, sourceable data, and quotable stats that make them easy for reporters to cite
- Manage follow-up communication with journalists and fulfill media requests (data, quotes, interviews)
- Maintain a clear line from each placement to any resulting inbound inquiry, so leadership can see what earned media is producing
- Conduct keyword and topic research to inform content planning
- Implement on-page SEO (titles, meta descriptions, alt text, internal linking)
- Own and grow 5W's presence and citations in AI-generated answers, tracked through Profound and Otterly
- Support structured data/schema implementation in collaboration with the SEO & GEO Manager
- Monitor brand mentions and citations across both AI responses and media coverage
- Pull and analyze performance data from tools like Google Search Console, GA4, Ahrefs/Semrush, Profound, and Otterly
- Report on citation growth, placement quality, and the inbound signals they generate
- Stay current on how AI search engines and journalists source and cite content — this space changes monthly
- Collaborate with senior SEO/GEO, PR, and content team members to refine strategy based on results
Requirements
- 1–3 years experience in content creation, PR, social media, or marketing
- Strong writing skills — clear, accurate, and adaptable across formats (articles, pitches, scripts, captions)
- Demonstrated experience creating and editing short-form video content
- Working knowledge of social platforms (Instagram, TikTok, YouTube, LinkedIn) and their content norms
- Active, regular user of AI tools in your workflow — ChatGPT, Claude, Perplexity, etc. — for research, writing, and content production
- Comfort with AI-assisted platforms like Lovable, Replit, Cursor, or similar "vibe-coding" tools to quickly prototype landing pages, interactive content, or simple web tools
- Some experience with media pitching, press releases, or journalist relationships
- Highly organized, deadline-driven, and comfortable managing multiple content and outreach threads simultaneously
- Working knowledge of basic SEO/GEO principles (schema, structured data, on-page optimization)
- Strong, consistent commitment to sourcing accuracy and fact-checking — not negotiable given the visibility of the research this role supports
Nice to Have
- A portfolio showing published content, media placements, and/or video work
- Experience with editing tools (CapCut, Premiere Rush, Canva, etc.)
- Experience with media database tools (Cision, Muck Rack, etc.) and AI visibility tracking tools (Profound, Otterly)
- Background in digital publishing, journalism, or agency PR
- Basic HTML/CMS familiarity (WordPress)
