London Hybrid Full-time

Octopus Legacy is hiring a General Manager

Responsibilities

  • Define and deliver a clear short and long-term strategy for the Estate Planning business that directly supports Octopus Legacy’s broader ambition and growth plans.
  • Oversee all aspects of the business unit, including revenue, service delivery, and operations.
  • Take full ownership of commercial and operational performance, translating strategy into clear KPIs, measurable outcomes, and disciplined execution across teams.
  • Partner with Marketing and New Business to drive viral growth, strengthen the brand, and scale lead generation and conversion.
  • Partner with Product and Technology to prioritise and accelerate initiatives that improve systems, tooling, and workflows, driving operational efficiency and scalability. Build a best-in-class technology platform connecting our products and customers.
  • Develop and manage financial resources, including budgeting, forecasting, and reporting to ensure sustainable growth and success.
  • Take complex, ambiguous problems and opportunities from definition through to delivery, working ‘hands-on’ across teams to remove blockers, improve ways of working, and embed outcomes.
  • Maintain rigorous compliance with all legal and regulatory requirements, embedding robust quality assurance and risk management processes.
  • Build and maintain strong relationships with key internal and external stakeholders — including customers, partners and industry bodies — to strengthen our market position and reputation.
  • Lead and strengthen our high-performance, customer-first culture during rapid scale (c.150 → 300 team size), reinforcing high standards of accountability, behaviour and results.
  • Attract, recruit, develop and retain an exceptional team, building succession depth for critical roles.
  • Anticipate market, regulatory and operational risks, and respond with structured, forward-looking action.
  • Build the organisational scaffolding required for a scaling business unit — formal enough to ensure clarity and control, but lean enough to maintain momentum and entrepreneurial pace.
  • Partner closely with the CEO, Board, and HoF team as a trusted senior operator, aligning Estate Planning priorities with company direction while helping to shape that direction.

Requirements

  • Proven track record leading and scaling service-led businesses, bringing out strong performance in leaders while modelling accountability and high standards.
  • Strong commercial acumen and financial fluency, including budgeting, forecasting and advanced Excel skills.
  • High integrity and strong awareness of operating within regulated environments.
  • Self-starting, with a strong sense of ownership and pace.
  • Bias toward technology and automation as enablers of scale and efficiency.
  • Strong product judgement with the ability to refine and expand service offerings.
  • Operationally rigorous, data-driven and outcome-focused.

Nice to Have

  • Comfortable leading change and driving clarity, pace and outcomes in ambiguous fast-paced environments.
  • Approaches problems structurally - capable of stepping into issues when required, but focused on building systems that prevent recurrence.

Benefits

  • Octopus share incentive scheme.
  • 27 days holiday + extra day off for your Birthday.
  • Work from anywhere in the world for up to 4 weeks per year.
  • Vitality Health & Life Insurance.
  • Pension scheme.
  • Enhanced parental leave.
  • Free Will & LPAs + discounts on other Octopus services.
  • Cycle to Work Scheme and access to the Electric Vehicle (EV) Salary Sacrifice Scheme.
  • Octopus Giving: we match any charitable fundraising that you do up to £500.
  • Octopus Springboard: where we help our employees become fully-fledged entrepreneurs.
  • Dog friendly office.
  • Breakfast every day, snacks and wellness activities.

Work Arrangement

Hybrid

Team

Team size: c.150 → 300

Additional Information

  • We know that to be truly innovative, we need to have a diverse team around us. That is why Octopus Legacy is committed to creating an inclusive environment and is proud to be an equal.
About company
Octopus Legacy

Octopus Legacy helps people plan for death and find support after a loss. The company aims to turn cold legal processes into something more human, making it easier to give the gift of a backup plan to loved ones.

They offer services including will writing, life insurance, lasting powers of attorney, probate support, and legacy planning tools like the Legacy Box. The company also provides bereavement support through communities, personalised plans, and practical assistance after someone has died.

Founded in 2016 after the sudden death of the founder’s mother, Octopus Legacy was created to provide the support he wished he had during that difficult time. Since then, they’ve helped over 250,000 people put plans in place and navigate through loss.

Octopus Legacy Limited is authorised and regulated by the Financial Conduct Authority (FCA), and their legal arm, Octopus Legal Services Limited, is regulated by the Solicitors Regulation Authority (SRA).

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Job Details
Category management
Posted 15 days ago