Responsibilities
- Devise and execute effective marketing programmes within the customer lifecycle
- Work closely with product and country managers to increase campaign ROI through tailor-made nurture programmes aimed at monetising players post the 1st interaction with a campaign
- Build & automate lifecycle communication in towards decreasing churn and enhancing player engagement
- Define the brands contact strategy (right place, right time, right person) by aligning with the product team on segmentation and targeting of communication
- Champion an ongoing tests & learn programme (A.B & Control group) & optimise marketing programmes based on learnings
- Work with BI & Data warehouse teams to facilitate real-time data-driven communication
- Benchmarking results to keep driving change and improvements
Requirements
- At least four years of iGaming experience
- At least two years of CRM experience
- Excellent communication skills
- Analytical skills
- University level Bachelors degree
Benefits
- We offer a fun and challenging role in a helpful and dynamic environment.
- For the right person there are many different career paths at Betsson, both if you want to deepen your technical skills or work with leadership in the future.
