About the Role
The role involves managing all stages of digital marketing efforts, from strategy development to execution and analysis, ensuring alignment with business goals and delivering measurable results through continuous optimization.
Responsibilities
- Develop comprehensive digital marketing strategies across multiple platforms
- Manage and optimize paid advertising campaigns on search and social media
- Create and distribute content tailored to target audiences
- Monitor web analytics to assess traffic, behavior, and conversion trends
- Implement SEO best practices to improve organic search rankings
- Design and execute email marketing initiatives
- Track campaign performance using key performance indicators
- Adjust marketing tactics based on real-time data insights
- Coordinate with creative teams to produce marketing assets
- Ensure brand consistency across all digital channels
- Conduct A/B testing for landing pages and ad copy
- Manage digital marketing budgets efficiently
- Generate monthly performance reports for stakeholders
- Stay updated on digital marketing trends and tools
- Optimize user experience on websites and mobile platforms
- Integrate marketing automation tools into workflows
- Support lead generation and nurturing programs
- Collaborate with sales teams to align marketing efforts
- Use CRM systems to track customer interactions
- Improve customer retention through targeted digital efforts
- Execute social media content calendars
- Engage with online communities to build brand presence
- Identify new digital opportunities and growth channels
- Ensure compliance with data privacy regulations
- Maintain documentation of marketing processes and results
Nice to Have
- Certification in Google Analytics or Google Ads
- Experience in the consulting industry
- Familiarity with agile project management
- Knowledge of advanced Excel functions or Google Sheets
- Experience with data visualization tools like Data Studio
- Understanding of local market dynamics in the Philippines
- Exposure to international client environments
- Background in B2B marketing
- Experience with lead scoring models
- Skill in copywriting for digital platforms
Compensation
Competitive salary based on experience
Work Arrangement
Remote
Team
Collaborative team focused on digital growth strategies
Work Environment
- Fully remote position with flexible scheduling within business hours
- Emphasis on work-life balance and sustainable productivity
- Regular virtual team meetings and check-ins
Growth Opportunities
- Access to professional development resources
- Opportunities to lead projects and mentor others
- Pathways for advancement based on performance
Not applicable
