About the Role
This position leads digital marketing initiatives from concept to results, managing both creative and technical aspects of campaigns while analyzing performance to optimize outcomes.
Responsibilities
- Design and implement comprehensive digital marketing strategies
- Manage paid advertising across search and social platforms
- Optimize website content for search engines and user engagement
- Track and report on campaign performance using analytics tools
- Develop email marketing sequences and newsletters
- Create and schedule content for social media channels
- Conduct A/B testing to improve conversion rates
- Maintain brand consistency across all digital assets
- Collaborate with designers and developers on web projects
- Monitor industry trends and competitor activity
- Generate insights from data to guide marketing decisions
- Manage digital marketing budgets efficiently
- Ensure landing pages are optimized for user experience
- Coordinate with internal teams to align marketing with business goals
- Develop and maintain marketing automation workflows
- Write compelling copy for ads, emails, and web pages
- Troubleshoot technical issues affecting campaign performance
- Stay current with platform algorithm changes
- Build and manage audience segmentation strategies
- Ensure compliance with data privacy regulations
- Produce monthly performance summaries for stakeholders
- Integrate CRM data into marketing efforts
- Support lead nurturing programs with targeted content
- Evaluate third-party tools for potential adoption
- Maintain documentation of marketing processes
Nice to Have
- Experience in B2B marketing
- Background in consulting or agency work
- Certifications in Google Ads or Analytics
- Portfolio of successful campaigns
- Experience with LinkedIn advertising
- Knowledge of WordPress or similar platforms
- Familiarity with A/B testing tools
- Experience in lead generation campaigns
- Understanding of sales funnels
Compensation
Competitive salary based on experience
Work Arrangement
Remote, Philippines-based
Team
Small, agile team focused on digital growth strategies
Technology Stack
Google Analytics, Google Ads, Meta Business Suite, HubSpot, WordPress, Mailchimp, Hotjar, SEMrush, Canva, Google Tag Manager
Work Expectations
Regular availability during Philippine business hours, weekly performance check-ins, quarterly strategy reviews, responsive communication via Slack and email
Not applicable
