About the Role
The role involves managing end-to-end digital marketing initiatives, from planning and implementation to measurement and optimization, with a focus on scalable, data-driven strategies.
Responsibilities
- Develop and manage comprehensive digital marketing campaigns
- Optimize user acquisition funnels across channels
- Use analytics to assess campaign performance
- Coordinate content creation for digital platforms
- Implement SEO strategies to improve organic visibility
- Manage paid advertising across search and social platforms
- Track and report on key marketing metrics
- Collaborate with design and content teams
- Test and refine landing pages for conversion
- Maintain brand consistency across digital touchpoints
- Manage email marketing workflows
- Conduct A/B testing for digital assets
- Monitor competitor marketing activities
- Ensure compliance with digital advertising policies
- Support lead generation and nurturing efforts
- Integrate marketing tools and platforms
- Use CRM data to inform outreach strategies
- Develop audience segmentation models
- Manage social media content calendars
- Optimize digital ad creatives and copy
- Apply web analytics to improve user experience
- Support product launch campaigns
- Maintain marketing technology stack documentation
- Troubleshoot campaign tracking issues
- Stay current with digital marketing trends
Nice to Have
- Experience in B2B marketing
- Background in tech or consulting industries
- Certifications in digital marketing
- Knowledge of Google Ads platforms
- Experience with marketing APIs
- Familiarity with A/B testing tools
- Data analysis experience with spreadsheets
- Experience with lead scoring models
- Knowledge of customer journey mapping
- Experience with remote team collaboration
Compensation
Competitive salary with performance bonuses
Work Arrangement
Remote
Team
Collaborative, distributed team across Latin America
What We Offer
- Flexible work schedule
- Opportunities for professional development
- Performance-based incentives
- Inclusive remote work environment
Application Process
- Submit resume and cover letter
- Complete a brief assessment task
- Participate in video interviews
- Final offer decision within two weeks
Not offered
