About the Role
The role involves managing end-to-end digital marketing initiatives, from strategy and content creation to analytics and optimization, tailored to client goals and market demands.
Responsibilities
- Develop and manage digital marketing strategies across paid, organic, and email channels
- Create and optimize campaigns on platforms such as Google Ads, Meta, and LinkedIn
- Produce high-converting copy and digital content for landing pages and ads
- Analyze performance data to guide decision-making and improve ROI
- Manage A/B testing for email sequences and web content
- Collaborate with design teams to produce effective marketing assets
- Monitor industry trends and adapt strategies accordingly
- Report on KPIs including CAC, LTV, conversion rates, and engagement
- Ensure brand consistency across all digital touchpoints
- Optimize SEO and content marketing efforts
- Use CRM and marketing automation tools to nurture leads
- Implement tracking via Google Analytics, UTM parameters, and event tagging
- Coordinate with clients to understand objectives and report progress
- Maintain compliance with data privacy regulations
- Scale successful campaigns across regions and segments
- Troubleshoot technical issues affecting campaign performance
- Stay current with algorithm changes and platform updates
- Manage budgets and forecast spend across channels
- Integrate customer feedback into marketing improvements
- Support product launches with targeted digital campaigns
Nice to Have
- Experience working with Latin American markets
- Fluency in Spanish
- Background in performance marketing for tech startups
- Certifications in Google Ads, Google Analytics, or Meta Blueprint
- Knowledge of HTML and CSS for email templates
- Experience with A/B testing tools like Optimizely or VWO
- Familiarity with Shopify or e-commerce platforms
- Understanding of attribution modeling
- Exposure to programmatic advertising
- Portfolio of successful campaign results
Compensation
Competitive salary based on experience and location
Work Arrangement
Remote
Team
Collaborative, distributed team focused on performance marketing
Why This Role Matters
This position plays a central role in driving client growth through data-informed digital strategies. Success requires blending creative content development with analytical rigor to deliver measurable outcomes.
Work Environment
Fully remote setup with team members across Latin America. Flexible hours with core overlap times for collaboration. Emphasis on clear communication and documented workflows.
Not applicable
