About the Role
The role involves leading digital marketing initiatives from concept to execution, focusing on measurable results through data-driven strategies and cross-channel promotion.
Responsibilities
- Develop and implement comprehensive digital marketing strategies
- Manage paid advertising across search and social platforms
- Optimize website content for search engines and user engagement
- Create and distribute digital content across multiple channels
- Analyze campaign performance using analytics tools
- Track key performance metrics and adjust tactics accordingly
- Collaborate with design and content teams for asset creation
- Maintain brand consistency across all digital touchpoints
- Manage email marketing campaigns and subscriber lists
- Use CRM tools to support marketing automation
- Conduct A/B testing to improve conversion rates
- Monitor online reputation and customer feedback
- Research market trends and competitor activity
- Ensure marketing technology tools are used effectively
- Support lead generation and nurturing initiatives
- Coordinate with regional teams for localized campaigns
- Prepare reports for stakeholders on marketing outcomes
- Stay current with digital marketing best practices
- Identify opportunities for audience growth and engagement
- Integrate customer insights into marketing planning
Nice to Have
- Experience working remotely in international teams
- Background in B2B marketing
- Familiarity with lead scoring models
- Knowledge of affiliate marketing
- Experience with webinar platforms
- Understanding of customer journey mapping
- Exposure to marketing attribution models
- Past work in tech or consulting sectors
Compensation
Competitive salary based on experience and location
Work Arrangement
Remote
Team
Distributed team across Latin America
Technology Stack
Google Ads, Meta Ads Manager, Google Analytics 4, HubSpot, WordPress, Mailchimp, LinkedIn Campaign Manager
Work Hours
Flexible schedule with core collaboration hours between 9 AM and 1 PM Eastern Time
Growth Opportunities
Pathways for advancement into marketing leadership or specialization roles
Not applicable
