About the Role
The individual will oversee social media channels on weekends, crafting and scheduling content to maximize visibility and interaction. The role requires sharp editorial judgment, familiarity with betting culture, and the ability to adapt quickly to breaking developments.
Responsibilities
- Monitor and respond to trending topics relevant to the betting space
- Create and publish timely social media posts across platforms
- Edit and refine copy for clarity, tone, and brand alignment
- Collaborate with editorial and production teams on content priorities
- Analyze engagement metrics to inform weekend posting strategies
- Ensure all content adheres to brand guidelines and compliance standards
- Identify viral opportunities within sports and pop culture
- Maintain a consistent voice across all social channels
- Manage content calendars for weekend coverage
- React swiftly to live events affecting betting narratives
- Optimize post timing for peak audience reach
- Track competitor social activity and audience responses
- Use social listening tools to guide content decisions
- Support campaign launches with targeted messaging
- Escalate urgent issues to full-time editorial leads
- Ensure accuracy in all published social content
- Balance entertainment value with responsible messaging
- Highlight exclusive content through strategic promotion
- Engage with followers in a brand-appropriate manner
- Maintain awareness of platform-specific trends
- Adapt visuals and captions for different formats
- Contribute ideas for recurring weekend content series
- Uphold community standards across interactions
- Report on weekend performance to team leads
- Stay current with changes in digital media algorithms
Nice to Have
- Background in sports or entertainment media
- Experience with betting or gaming content
- Portfolio showcasing weekend or live-event coverage
- Understanding of responsible gambling messaging
- Prior work with youth-focused digital brands
- Experience in fast-paced digital newsrooms
- Familiarity with meme culture and internet trends
- History of managing high-engagement accounts
Compensation
Freelance rate; details available upon application
Work Arrangement
Remote, weekend availability required
Team
Part of a digital content team focused on real-time audience engagement and social performance
Weekend Availability
Candidates must be available to work Saturday and Sunday each week during assigned hours, with flexibility to respond to urgent developments outside scheduled times when necessary.
Content Focus
Posts will center on sports outcomes, betting insights, and cultural moments influencing wagering behavior, delivered with a sharp, engaging tone suited to a young audience.
Not applicable for freelance positions
