About the Role
The freelance product marketer will lead the development and execution of marketing strategies for product launches and ongoing campaigns. This role requires blending market insights with creative messaging to drive adoption and support sales efforts through clear, data-backed communication.
Responsibilities
- Develop and implement product marketing strategies for new and existing offerings
- Conduct market research to identify customer needs and competitive positioning
- Create clear, persuasive messaging frameworks for target audiences
- Support product launches with campaign planning and execution
- Collaborate with sales teams to align marketing materials with customer outreach
- Produce product collateral including datasheets, presentations, and FAQs
- Translate technical features into customer-focused benefits
- Gather and analyze customer feedback to refine positioning
- Work with design teams to ensure brand consistency
- Monitor campaign performance and adjust tactics as needed
- Develop use cases and customer success stories
- Support pricing and packaging initiatives with market insights
- Maintain product marketing calendars and timelines
- Coordinate with external partners when required
- Ensure marketing assets are updated across platforms
- Contribute to website content related to product features
- Assist in preparing materials for investor or stakeholder updates
- Stay current with industry trends and market shifts
- Help define audience segmentation strategies
- Provide input on product development based on market demand
- Manage digital asset libraries for marketing materials
- Track competitor marketing activities
- Optimize content for SEO and discoverability
- Support event marketing with product-focused resources
- Ensure compliance with regulatory requirements in marketing content
Nice to Have
- Experience in the web development or digital experience platform sector
- Familiarity with headless CMS or frontend frameworks
- Background in developer-focused product marketing
- Knowledge of Jamstack architecture
- Experience marketing to technical decision-makers
- Previous work with open-source communities
- Understanding of API-first platforms
- Exposure to DevOps or developer tools marketing
Compensation
Negotiable based on experience and scope
Work Arrangement
Remote
Team
Collaborative project-based team environment
Why This Role Matters
Your work will directly influence how customers perceive and engage with new product features. You'll bridge the gap between technical capabilities and market needs, ensuring messaging resonates with the right audiences at the right time.
What We Expect
Proactive communication, ownership of deliverables, and a focus on measurable outcomes. We value clarity, precision, and the ability to adapt messaging based on real-world feedback and performance metrics.
Not applicable
