Responsibilities
- Create and implement a social media lead generation strategy, focusing mainly on Instagram
- Configure, launch, and refine paid social and targeted advertising campaigns
- Build and enhance a lead generation funnel to attract suitable B2B partners
- Develop a content schedule for social media and oversee regular content publication
- Produce or coordinate content such as posts, visuals, and ad creatives
- Identify appropriate target audiences and devise effective acquisition strategies
- Experiment with various audiences, creatives, messaging, and campaign formats to boost lead quality and quantity
- Track campaign performance and evaluate results
- Monitor the number and quality of generated leads and pinpoint optimization opportunities
- Deliver regular performance updates and recommendations
- Proactively propose new channels, tools, or approaches if they could yield better outcomes
Requirements
- Demonstrated experience in paid social, performance marketing, or lead generation
- Practical experience in running and optimizing social media advertising campaigns
- Solid understanding of generating and qualifying B2B leads via social media
- Proven ability to achieve measurable business results through social media acquisition
- Experience independently setting up campaigns, analyzing performance, and optimizing based on data
- Strong grasp of audiences, targeting, conversion funnels, and lead quality
- Ability to work autonomously with minimal oversight
- Results-oriented mindset—prioritizing lead quality over post volume or impressions
- Good understanding of content creation and social media communication
- English proficiency at B2 level or higher
Nice to Have
- Experience in dating, creator economy, influencer marketing, entertainment, or similar industries is a strong advantage but not required
- Experience using AI tools for content creation, copywriting, or visual generation is a plus
Benefits
- Remote work
Work Arrangement
Remote (Worldwide)
Other
English - B2+
