Responsibilities
- Configure and oversee Google Analytics to collect and assess website performance and user engagement data for actionable insights.
- Use Google Search Console to track website traffic, performance indicators, and SEO health to maintain strong online visibility.
- Deploy and maintain event tracking in Google Analytics to monitor user actions and critical conversion points.
- Handle creation, configuration, and resolution of tags using Google Tag Manager for precise data collection.
- Transfer exported data files to Datorama and Power BI through FTP to enable timely and correct data reporting.
- Apply HubSpot knowledge to enhance CRM workflows, support marketing campaigns, and interpret customer data trends.
Responsibilities
- Set up, manage, and analyze data to provide insights on website performance and user behavior using Google Analytics.
- Monitor website traffic, performance, and SEO metrics to ensure the health of our digital presence using Google Search Console.
- Implement and manage event tracking within Google Analytics to measure user interactions and key conversions.
- Create, manage, and troubleshoot tags to efficiently track and manage website data using Google Tag Manager.
- Upload data exports into Datorama and Power BI via FTP, ensuring accurate and timely data integration.
- Leverage HubSpot expertise to optimize CRM processes, manage campaigns, and analyze customer data.
