Responsibilities
- Own the full-funnel demand generation engine from awareness to sales-qualified pipeline
- Drive qualified demo requests from our ICPs
- Build, test, and optimize campaigns that consistently deliver measurable pipeline growth
- Own the content strategy in collaboration with our content team
- Define themes, messaging, and formats that resonate with supply chain leaders
- Guide the creation and distribution of practical, jargon-free content including white papers, LinkedIn thought leadership, case studies, and frameworks that educates buyers on AI adoption and drives inbound interest
- Experimentation, Analytics & Attribution: Build a rigorous testing and reporting framework to measure marketing performance
- Run A/B tests across messaging, channels, and campaigns, and track key metrics such as cost per demo, conversion rates, and campaign ROI
- Use data to double down on what works and continuously improve growth performance
- Own end-to-end LinkedIn advertising strategy, including audience segmentation, budget allocation, creative development, A/B testing, and performance optimization
- Manage campaigns across key buyer segments to maximize ROI and pipeline contribution
- Work closely with sales to ensure marketing efforts translate into pipeline
- Align on target account lists, build nurture sequences and messaging that convert leads into conversations, and create sales enablement materials
- Maintain a tight feedback loop from buyer conversations to refine our ICP, identify common pain points, and continuously improve how we communicate Glacis’ value
- Maintain sharp, differentiated messaging across all touchpoints
- Conduct ongoing competitive intelligence, refine positioning for different buyer personas, and ensure every piece of content communicates clear business value
Requirements
- 5–10 years of experience in B2B growth or marketing
- Experience in enterprise or mid-market SaaS with longer sales cycles (3–12 months), selling to VP- or Director-level North American and European buyers
- Have worked in a SaaS startup or high-growth tech company (under 250 employees; experience in earlier-stage environments is a strong plus)
- Demonstrated experience launching and growing a net-new channel or playbook from scratch (e.g., LinkedIn presence, podcast, conference strategy, content engine)
- Strong grasp of funnel thinking and hypothesis-driven growth, comfortable designing experiments, testing assumptions, and using data to inform decisions across the full pipeline
- Experience running structured experimentation (A/B testing, messaging tests, channel tests), exploring new growth levers, and iterating quickly based on results
- Operates in an AI-first way of working, using AI tools and automation to design workflows, scale output, and build systems rather than relying on manual processes
- Strong understanding of B2B LinkedIn, including building executive presence, crafting thoughtful content, and connecting content efforts to pipeline outcomes
- Experience supporting or leading field marketing initiatives, with an understanding of how events contribute to the enterprise pipeline
Nice to Have
- Experience in AI, supply chain, ERP, logistics, or adjacent enterprise technology is a strong advantage but not a requirement
Benefits
- High Ownership & Real Impact: Shape critical solutions used by global enterprises, directly influence logistics performance at scale
- Entrepreneurial Growth: Ideal stepping stone if you've considered founding your own company - learn firsthand from seasoned entrepreneurs and ex-Googlers
- Learn Fast in Enterprise B2B: Deep exposure to supply chain, logistics, and AI; you’ll learn how to communicate complex operational problems and solutions
- Foundational Team: Join at an early stage, contribute directly to company-building, and share the journey of rapid scaling
- Mission-Driven Culture: Fast-paced, ambitious environment with collaborative colleagues committed to delivering meaningful, impactful technology
