Responsibilities
- Independently produce high-quality content assets, including ebooks, surveys, blog posts, in-person events, landing pages, social media posts, email sequences, and other formats that support awareness, engagement, and conversion.
- Adapt and localize our global content for the German market (website, campaigns, assets), ensuring relevance and impact.
- Source, prepare and help shoot new testimonials with our German customers, highlighting with numbers how Agicap improved their finance operations and improved their net income and/or reduced their WCR.
- Manage the process of updating, enriching, and amplifying existing content libraries for our German content (ebooks, surveys, testimonials, etc.).
- Research industry trends, customer needs, and competitor activities to identify opportunities for content reuse and improvement.
- Measure and analyze content performance to ensure that all content assets contribute measurably to business goals, including lead generation, pipeline growth, and sales conversion support.
- Stay up-to-date on best practices and innovations in content marketing.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field.
- More than 5 years of experience.
- Proven experience as a financial journalist, corporate finance/economics writer, or B2B SaaS content marketer with a strong portfolio of authored content.
- Strong interest in corporate finance and a desire to deepen your knowledge in this field.
- Familiarity with SEO principles.
- Strong project management skills; able to handle multiple priorities and meet deadlines in a fast-paced environment.
- Strategic thinker who can see the full funnel and ensure content serves multiple stages of the buyer journey.
- Collaborative team player with excellent communication skills, comfortable working across geographies and departments.
- Fluency in German and English.
Nice to Have
- Knowledge of German corporate finance and accounting specificities is a plus.
- French is a plus.
- Familiarity with tools such as Contentful, Asana, Hubspot, Looker, Figma, Slack is a plus.
